Applicant Heeb Media, LLC argued tried to register the trademark "HEEB" for clothing and entertainment services. The application was ultimately denied because the TTAB said a substantial composite of the Jewish community would view the term as disparaging. I personally have never even heard the term. Is the word "HEEB" disparaging to you?
James Lindon, Ph.D. Patent Attorney
Lindon & Lindon, LLC
Patents, Trademarks, Copyrights, Pharmacy Law, Litigation
[this is not legal advice - provided for discussion only]
Intellectual Property for the Individual and Small Business: Identify, Protect, Enforce, Defend.
"Fools rush in where angels fear to tread."