So would you not classify certain images as gimmicks on
websites? Or even colors? Flash? Perhaps it would just be better to
have a white page with text only?
No, a "gimmick" is the use of something (as in the quote) to *replace* useful information.
I used to think Flash! was a gimmick. Then, posting a topic question, I
found out that with proper implementation, Flash! can accomplish things
nothing else is capable of doing.
A graphic that shows an actual product isn`t a gimmick---it`s important
to the potential customer, provides actual information, and helps close
SitePal, at the moment, isn`t necessarily a gimmick. But from the
examples I`ve seen so far, it`s being used that way. I suspect it`s a
lot like Flash!, where the problem is bad implementation. I`d suspect
that the originators will eventually offer some sort of "tutorial" or
"training" area to help people better implement the product.