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We would like your input to a potential video series on womens self-defense we are thinking of producing.   I`m asking this group because most, I`m assuming, have not had years of martial arts training.  I would like an outside view. 

The videos will be geared towards non-martial artists with very real easy to use/understand applicable content.  The videos will not focus solely on how to get out of a choke hold (typical in the martial arts industry), but also more about knowledge and awareness so you can prevent yourself from getting into those situations.  Please understand that the videos will be not people jumping around screaming telling you to gouge someones eyes out. 

The questions I would like your input on are:

1. What would you want out of a self-defense video, if you were to purchase one?
2. What situations would be the scariest to be in?  On the ground while the attacker is on top, being carried somewhere, someone trying to take your car?  This is a very open question.  I want to make sure we are getting this right from a non-martial artist point of view. 
   
3. Please if you have anything to add, feel free.

Thank you all in advance!

Travis Schefcik



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Travis Schefcik

Travis,
Do you mean that you want to build a new business where the product is a line of self-defense videos? Or do you already have an existing business of some kind, and want to expand into a new product line? If the latter, what`s your current product line?

Hi Travis,

As a consumer, whose a woman - I`d
be interested in the top 5 defenses that
many women find themselves in when
it comes to being attacked.

I`m not an average woman, and here`s
what would be of interest to me

1. Being attacked from the back in the car.
2. Defending someone in the home that`s dark.
3. How to protect one`s self when attacked from the back
4. Learning the most important pressure points
5. Basic punches and moves.

Won`t Be Denied!
C.F. Jackson

Lighting 1,000 Dreams Worldwide!

I`m not a woman but I think the following help:

- knowing what to do when grabbed from behind
- defending yourself when you`re with your kids
- what posture or "look" can you have to scare off potential predators/criminals
- how to immobilize someone quickly so that you could get away as fast as possible..a 1-2 combo that will surprise them and buy you time

I assume when you say video, you mean DVD? Also, having a code with purchase of the DVD so that one can watch this online would be nice - continual reinforcement.


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A good idea is a good idea NOW![sup]TM[/sup]

ethnicomm inc. | sales | marketing | web | strategy consulting

It`s been a while since I posted last, I had to travel cross country. 

Craig,
I currently offer women`s self defense, and other martial arts.  I really have a gut feeling that doing these women`s self defense videos would be a very gratifying experience.  It has both, what I love to do, and it really helps someone during a time when they have no one to help them.  I just want to get it right.  :)

Ms. Jackson, thank you for your input, that is exactly what we cover in our classes now and will continue to focus on. 

Defending yourself while you have your kids with you is an absolutely great idea.   The streaming or downloadable  video is another great idea.

Thank you again, this is exactly the input we are looking for. 

Travis Schefcik
Spartan Mixed Martial Arts



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Travis Schefcik

Sensei Travis.  I`m not positive, so somebody here may know more, but I seem to recall reading or hearing that How-to-videos are hard to sell and do not do very well.  Or maybe they "can" do well, but depends on what the "how-to" is.  Again, can`t recall.

There are several/many martial arts work out videos out there.  Wonder how well they do?

 

Look at all the people who`ve taken a successful course or program, turned it into video instructions, and made a lot of money. Jane Fonda comes to mind, the woman who started Jazzercize, and Billy Blanks, with Tae-Bo.

I think if you can afford the production costs for a well-done series of DVDs, where you offer 5 specific maneuvers, you could do very well. I don`t pay much attention to these things, but back when I did, I didn`t see many martial arts training disks. Seems to me it`s a good idea, but it`s doing to absolutely come down to your cost-benefit analysis, and potential sales numbers. You`ll probably want to do an infomercial, as well. (Another large expense.)