Hi Corey :-)
That`s a very nice looking Web site you`re building! I really like your
tagline. :-) The problem I see is twofold: Here you`ve got this
fantastic tagline, but it`s hidden in the body. Secondly, your home
page title doesn`t utilize the tagline.
In your first paragraph you say:
"Cold Constructs builds deceptively
simple, refined web sites and interfaces that convey a clear purpose
without sacrificing style."
That`s excellent! And it`s the first major step toward your unique
position--the way you`ll differentiate from all the other Web
developers. As you know, many of them are running to jump on the
bandwagon of animated this, noise that, Java something, Web 2.0
something else. Does it work? Does it sell anything? Maybe not.
What I`d suggest is that you borrow this part:
refined web sites that convey a clear purpose without sacrificing style.
Make that your tagline. In your banner, remove the "Creations by Corey
Birnbaum," and replace it with your tagline. Reduce the font size so it
looks nice on one line. You can always put your name all over the place
in the content, particularly in the "About" and "Contact" pages.
Additionally, I`d make the title for your page "Clean, simple Web design - Cold Constructs."
The reason is that nobody`s going to search for Cold Constructs;
they`re going to search for something involving Web design, Web
development, and so forth. You can put the entire first paragraph into
your meta-description tag, and it`ll get picked up just fine.
I`m not yet sure how I feel about the windmill, since it almost makes
you look like an artist. :-) Which you are! But perhaps you might put a
descriptive blurb below it, like in a DIV tag, to explain why the
windmill. (I`m guessing it`s the elegance of low-tech solutions?)
It`s things like this that relate to SEO where I think you`ll gain in
the marketing arena. You might also do a search on the SuN (Startup
Nation) forum topics for "direct mail." (Use the topic title AND text
to get more hits.)
Build a Squidoo lens. Then add a widget for something like "Today`s
News." Write basic content that won`t necessarily change, and put your
link in that. Then use the widget text area to continually change your
content. That`ll keep you high in the Squidoo rankings, and they get
crawled all the time.
Put an ad here on the SuN Marketplace. Join the Chamber of Commerce, and if you can afford it, put together a Yellow Pages ad.
You`ve got a strong concept, and some nice design ideas. That`ll stand
you in good stead where it comes to marketing. :-) You just have to
adjust your thinking toward "designing a marketing Web site" for