As you can see, this particular part of their overall strategy is to directly go after price-shoppers. Maybe you can do something like that?
Craig, the diamond market here is very different from the U.S. Prices are extremely squeezed in the U.S. and retail customers can buy larger diamonds at wholesale prices now. I don`t want to go down that road, before I really have to . My long term aim is to build a brand as a reputable medium-high-end jeweller, not a diamond company.
But, thanks for the advice! It is really nice that strangers care to involve themselves in other strangers, if you know what I mean. The Internet is fantastic!
By the way, the next step for me will be to have a video feature, where I present the company and concept under "About us", in addition to a live support (chat) thingy.