Thanks for the response. The details of my business idea are that I want to combine fitness coaching (which much like personal training without the negative image people have of personal trainers) with physical therapy, massage therapy to create a wellness center type deal. My questions for startupnation are:
-I have read everything I can find about choosing a location but what`s the right answer on how to pick one? By this I mean that in the book it states that you should look for a place in a good "drive time" from you facility that has the demographic you are looking for. While I understand this, how do I find this? If I go into a shopping center type complex I will pay $2.50+ per square foot in California at the minimum (which shoots my business plan all to hell). If I look at an industrial type building (as most fitness books recommend) how do I pay for the air conditioning that type of building in California? Also, where do I look for properties? I have looked on the internet with very limited success...should I just drive around and get phone numbers from signs?
-the other detail I am trying to hammer out is I need to find a physical therapist that sees my vision of opening several wellness facilities in the next few years and wants to be a part of this (not really as a partner, but more in a sub-lease or co-renter type fashion, so I can lower my monthly rent and offer this type of service). I don`t really want to go into a partnership with anyone and frankly as I am new to California in the last 4 years I don`t have a vast network of friends and colleges I can draw from.
-another detail I am struggling to solve is startup funding. I am seriously thinking of using a home equity line of credit as we have a decent amount of equity in our home... I don`t need a lot of money so I think that`s the right thing to do, but I would love input from others.
-Finally I guess I want to know what all business want to know...how do you bring people in your front door? What works, and what is just a waste of time. Once again I have read a lot and talked to a lot of my clients (which is a great help), but I still would like input from others who have or are doing the same thing I am going to do.
Thanks Rich for the interest and if you or any others can offer me any advice I am very interested...