Generally speaking, investors look at the quality of the plan and the probability that the "team" will be able to execute it.
Most of our client`s say the same thing when they come to us. So we coach them on our system that begins with Building your constituency.
Also, since investors are not a "homogeneous" group. we suggest developing an investor profile for your situation and offer.
It`s not just who - but how and when you approach them.
By when I mean - when you & the business are capital ready.
How includes the "language" you use when to communicate with potential investors.