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Grassroots Marketing

More in Grassroots Marketing

 
  • Everyday Marketing Strategies to Hold your Business Together (Radio show) As a small business owner you may be overwhelmed with the idea of marketing your product. Perhaps you think it's not important or that you don't have the budget. John Jantsch, author of Duct Tape Marketing, reassures the StartupNation Radio audience that marketing is not only necessary, it's possible for every business.
  • Overcoming “The Dip” as an Entrepreneur (Radio show) In our interview with Seth, learn how The Dip sheds light on scarcity, being the best at what you do, and effectively determining if you're just slogging through the tough times on your way to success or stuck in a no-win situation.
  • Word of Mouth Marketing (Tips for Entrepreneurs podcast) Word of mouth may be the strongest strategy for marketing your small business. It's certainly the most cost-effective because it's free! Andy Sernovitz has defined the space of word of mouth marketing. Learn how you can take advantage.
  • Spreading the Word About Your Business (Radio show) Learn from the expert, Andy Sernovitz, how to use word of mouth marketing to promote your business.
  • Grassroots Marketing for Gourmet Dips (Community podcast) Pam, aka DipLady, is running her food business from her kitchen with help from the whole family. 2 days left in the StartupNation �Capture the Flag� Contest. Win valuable prizes!
  • Everyday Marketing Strategies to Hold your Business Together (Radio show) John Jantsch of Duct Tape Marketing debunks the myth that marketing is only for the big guys. He shares his ideas with the StartupNation audience for a simple and affordable approach and gives some tips for creating a strategy that sticks.
  • Staying In the Mix with a Professional Business Presentation (Tips for Entrepreneurs podcast) Aron North of Perfect Beverage is staying in the mix by researching his audience and presenting his cocktail mixer, Elixir G, to key people. It''s all about creating a product that tastes great and makes his customer look good.
  • Market Locally, Grow Nationally: Nancy Rigberg and George Hummel (Key Move) Nancy Rigberg and George Hummel took a local marketing approach to growing their Home Sweet Homebrew business.
  • Teenpreneurs Pave the Way (Tips for Entrepreneurs podcast) Spirited teenpreneur Jordan Henderson of Moonstruck Candle Company inspires young entrepreneurs to take a risk and start it up.
  • More Approaches to Grassroots Marketing Success (Article) Don’t have funds for advertising yet? Don’t despair! Grassroots-marketing techniques like these are inexpensive – and often more effective than paid advertising in building your startup business.
  • Taking Another Page from Grassroots Marketing Success (Article) The number of effective grassroots marketing techniques is limited only by the creativity and innovation of startups who use them. Here are some more tactics that have worked for entrepreneurs like you.
  • 6 Grassroots Marketing Success Stories (Article) By using grassroots techniques, you can shoestring your way to effective marketing even without a big advertising budget. Try lifting a page from the success stories of these entrepreneurs – or create your own new approach.
  • Promote a Product By Giving It Away: Jerry Powers (Key Move) Jerry Powers gave away SoBe News to promote the product, and in the process created a hugely successful publishing business.
  • Customer Testimonials – Turn Current Customers into Reference Accounts (Article) Customer testimonials can provide an incredibly powerful marketing tool for your small business or startup - use these reference accounts to build credibility and new business!
  • Using Influencers to Create Product Awareness: Tina Aldatz (Key Move) Tina Aldatz grew Foot Petals to $10M in revenues by generating awareness through influencers.
  • Low-Cost Promotional Tactics For Your Business (Tips for Entrepreneurs podcast) Podcast in which the Sloan brothers of StartupNation discuss low cost promotional tactics to build awareness for your business.
  • Guerrilla Marketing the NoThrow (Radio show) Twin sisters and moms, Karla and Karen were tired of fetching thrown baby bottles so they put a stop to their sons' throwing with their invention, the NoThrow. They started up in 2001. Four years later their annual revenues were about $500,000. The Sloan brothers and NoThrow� sisters help you "throw" your product into your potential customers' hands...and keep it there.
  • Go Local : Marketing at a Local Level (Article) Local marketing just might be the key to getting your product in front of your target market; rather than spreading your marketing strategy over a diverse group, tailor your marketing message to a local marketing one.
  • Marketing through Testimonials (Article) Grassroots marketing - specifically testimonials - are a great tactic to move your marketing strategy and your business ahead.
  • Viral Marketing : Word of Mouth Marketing Success (Article) Viral marketing through word of mouth referrals is not only effective, it can be incredibly cheap (or free) - we cover some viral marketing advice for your startup.
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