Craig,
Have you gone off your meds? What is this reproduction and child stuff all about? 
Seriously though, I think the basic premise of your article is valid. When I started in business at age 14, I used to have a mentor who said "an idea is the cheapest commodity in the world".
I didn`t understand what he was saying at the time, but eventually grew to understand that it takes action, follow-through, and persistance to bring a good idea to fruition. Furthermore, many "good" ideas are not very marketable or have little commercial value. They are either ideas before their time, solutions in search of a problem, or don`t offer enough advantage over existing solutions to overcome the inertia of the status quo.
I agree with this.
There`s always the debate between the Idea people and the Execution people.
The component that is missing in this debate is that great ideas is they have a power to inspire execution.
When you have a great idea, it`s easier to motivate action. Easier to get other folks on board. Easier to find customers.
Have you ever been involved with a project that was based on a really bad idea... notice how hard it is to even think about it, let alone work on it? Ever look at the tired faces around you?
What`s critical, as you all have pointed out, is a balanced approach: good ideas and good execution.
I just love it! that is all I can say. thanx for making me think.
). I want to sell it directly to a company. I have considered Harvey Reece...but after reading replys...My idea is not "dollar store" material. I have done the marketing research, spoken with pediatricians who will endorse my product..I have everything but a protype built. Has anyone submitted an idea directly to a company with success? I dont and cant afford to make any mistakes and any reply is greatly appreciated.