Hi Janie,
Thanks for your message. And I`ll give away as many "secrets" as I can to help!
After all, entrepreneurs hire me once they simply don`t have time to conduct their PR efforts and need to concentrate on core business activities. And I know how it is to start a business from scratch so I`m happy to provide assistance to others.
For HARO and other media lists, it`s important to look at what the reporter is requesting and provide that information. You need to be succinct and on target. Otherwise, you`ll waste time and start the media relationship off the wrong way.
When contacting reporters directly, it`s important to know what they cover and what they will find interesting. What unique aspects of your products and services will they want to talk about? By asking this simple question, and conducting media research in advance, it will be much easier to figure out what to tell/send that media member.
And before you spend a lot on a press release or packet, I highly suggest calling the reporter first. This way, you can share your passion for your business and offer yourself as a resource for future stories.
These are just a few tips to get started. For more detailed and free information on using the "power of the press," please see:
StartupNation Radio Interview:
StartupNation Blog:
7 Steps to PR Success:
My Personal Blog:
I also offer two, free checklists on
"5 Must-Have Tips for Working with the Media" and "20 Quick Online Copywriting Tips to Help Boost Website Sales in Minutes" when you register for my free, monthly newsletter at www.rembrandtwrites.com.
P.S. If you have a PR success story, please let me know. I may be able to share your story here on StartupNation and give you some free publicity!
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Melanie Rembrandt
CEO, Rembrandt Communications®, LLC
Visit www.rembrandtwrites.com for valuable PR tips and SEO copywriting help!
Twitter: @RembrandtWrites
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