Does anyone here used Google+ Brand Page to drive traffic to their website?
Is it effective like Facebook Fan Page?
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It is another skilled effort of Google for making its feet into the world of social media marketing and using its giant network of its own service for user Acquisition if you want to get good benefits of it you have to connect all your accounts of different service of Google together and use it for targeting visitors.
Assuming Google+ can keep up its impressive growth in new users (and find a way to keep them on the site longer), the biggest benefit the social network offers is its direct connection to Google search results.Type a + before a brand name into a Google search and the Google+ branded page will show up. Or, search for a business on Google Maps or Google News—if a business has a branded page, it will pop up. The more that Google surfaces your page through other Google products, the higher your visibility. For small businesses and their search engine optimization strategies, this could be a game changer.