Thank you for all the feedback, especially about SEO. I am a do-it-yourselfer and have had good success with ranking for around 100 keywords, going after the most relavent words, but do agree the site should be a balance between SEO and user readability.
I m not sure if I agree with HDean`s advise as I have found going for the larger "catch" has much more business results than the "long tail", which is used by information seekers rather than buyers.
Let me know if anyone else has similar or differeing experiences as this may be highly industry specific.
Golfasian.com Co. Ltd.
http://www.golfasian.com and http://www.thailandgolfzone.com
The golf experts in Thailand!