Great idea SUN, this forum can truly make a positive impact on the environment. The small business owners of today are tomorrow’s big business leaders, and by establishing green practices in your business core values at the beginning you ensure your business will be set up for success later as you grow.
Truth in Green
Running a green company is not as difficult or as expensive as you might think. The trick is embracing:
Reduce – i.e. Energy usage, by using energy efficient bulbs
*For companies working with food as we are, this is where buying organic, Fair-Trade and local ingredients come into play. All of these goods reduce the negative impacts on the environment and improve the quality of life for the people that produce them.
Reuse – i.e. Eliminate note pads, and replace with scrap paper
Recycle – i.e. Use your local recycling systems, and purchase items that feature the recycled logo.
When all three of these categories are fully utilized your cost of doing business should be about the same in most circumstances.
The Right Reasons
Sure being known as a green company does have its marketing advantages, but that is not the reason to do it. If that is your only motivation, you will probably do the bare minimum and your green buying customers will see right through it, hurting your business.
We also believe in not buying green for the sake of being green. There are more than a few inferior quality green goods out there, avoid them. Offer the best quality goods to your customers…period. If your business is unable to compete in your market because of inferior quality or price point then you aren’t helping anybody.
“Search out the best quality products and then try to find them in environmentally conscious ways”
*excerpt from the core values of Chokola’j®
Make being green a part of your core values, always looking to improve.
Running your company in an environmentally conscious manner is just the right thing to do. Just about everything for business is made today with a “green option”, it just takes a little searching. We pride ourselves in running Chokola’j® as green as possible, and always looking for ways to improve. We will post tips here on ways to run green periodically, and hopefully find ways for us to improve as well.
Inspired artisan chocolates-www.chokolajchocolate.com