Don`t feel like the Lone Ranger when it comes to setting business goals (or personal goals for that matter). I have found most businesses, small and large, have difficulty doing this important task. But give yourself credit for knowing you need to and trying and asking for assistance.
To answer your questions: I`m a marketeer, writer, consultant, coach, planner - enough - specializing in communication and helping businesses convey messages - internally and externally. I work with a lot of clients in the automotive aftermarket but have clients all over the spectrum. All business goals are important - but the bottom line is R-E=P ... Revenue - Expenses = Profits.
There`s no easy way to say this. You have to get over the idea of "disappointing" yourself. I don`t have any trick to offer up for this task - just put it out of your mind.
I know a little about Arbonne. I know you have some goals set for you by your sponsor - the person above you in the network. Are you having trouble setting business goals in your Crystal business or Arbonne? I suspect the Crystal business.
Not knowing where you are in this business, it would be hard to offer up specifics. But you need to set some sales goals and expense budgets for sure. You mention others like new customers, completion dates, etc - these are important, too. Normally, I would suggest quarterly goals. You may be new enough to set weekly goals or daily goals. Set `em low at first so you reach and succeed. Everything related to your business can have a goal ... and probably should. Sounds to me as if you know what to do - maybe setting lower, reachable goals will help get you over the hump.
Two sport stars come to mind. Pete Maravich and Tiger Woods. Maravich was an awesome basketball player and need I say anything about Tiger. Both had dads who knew how to create winners. They set goals that their kids could hit. Maravich learned how to dunk because his dad set the basket low enough so everytime he dunked - from a tot to high school - he made the basket. As he grew taller, his dad raised the basket. Pete never knew nothing but "whoosh".
Tiger`s dad did the same thing. He had Tiger putt first from right at the hole.As he got older, bigger and better, he moved back further - just far enough for a challenge. Make that distance, move back further. Over and over, further and futher ... increasing the goal.
These kids grew up learning only one thing - making their goals. To them, winning was easy - it was all they knew. It is behavior. It is definiteness of purpose. It is setting obtainable goals. Pete is dead now but Tiger still employes the goal setting techniques he started learning as a small child. It works.
Set some obtainable goals. Meet them. Set them higher. Repeat the process. You will succeed.
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