Am I green, or are we just exploiting an angle to sell more tacos?
Not that we`re against selling more tacos, but like with our food bank tacos, we feel we should be cautious about leveraging something "cool" that we do or impact with our product that is "good" for people but that might also sell more tacos.
Here is my point, a couple of weeks ago I`m showing/talking about our invention to a guy I respect and his babe pipes up about how she stocks boxes or something at Whole Foods and how they just cut off box tops and recycle them (and what a great thing that is); I`d wrestled with this before "your product sucks because I can`t use it" but I had an epiphany about grocery stores and retail in general (cardboard is the most recycled product in the world).
I pointed out to her that if they used Tiger Tacos even part of the time, and re-used-or sold customers the pre-used boxes-that it would make an even greater impact to the environment and business; she has to think about that one.
My point is that grocery stores alone recycle something like 6 million tons of cardboard boxes; they all have compactors running break-even on their waste, and we have a product that could impact this if they are willing to consider a new way of un-packing for retail ... teaching a new way isn`t my idea of a good time (we`re already doing that with everyone else).
Rambling ... just seems that being "green" and "selling green" are not the same thing when it comes to integrity (or whatever).
Chris Miller, a simple taco maker:
The Tiger Taco home in the U.S.A.
Tiger Tacos in Australia
Tiger Tacos in the United Kingdom