Yes, I realize all of this. As far as what buildings to be leased out, I have scouted out properties in high traffic shopping centers. Not malls with indoor shops, but strip malls I guess you would call them. Shopping centers with outdoor entrances to shops. I have seen a number of vacant spaces. I would go in and inquire as to what the lease rates are and what the dimensions are in the store space. The property with best rates and rental/lease terms would be the one I tell whomever agreed to venture with me and open up a store, about. Of course utilities are a factor. As well as shelves and racks to acquire, that would figure in to cost of doing business. The common term is overhead right?
Let`s just say that Mr. Jones tells me that he has an interest in opening up a store. I tell him that the terms of lease at the West End Shopping Center are more flexible and utilities are shared by all renters at this shopping center. Wehereas at the Town and Country shopping center the renters are responsible for lights and phone and other utilities. Rates may be a bit lower for rental though. I leave it up to Mr. Jones which options to go with. Shelves and racks, and utilities are seen as overhead along with office supplies and then comes merchandise to stock the store with. I will assure my partner the best possible price on items ordered, in order for him to have a good profit. The cost of overhead and utilities and all are really responsibilities of that person who is owner of the store. I am a supplier. I supply merchandise at a fair price and have samples of merchandise for the store owner to inspect. I supply catalogs and circulars and suggest what seasonal items may be good sellers. I provide merchandise set at fair cost in order for my partner to succeed in the business. Profits on whatever is sold is made by the shop owner. He is just that; He has complete control over what he wants to buy from me and he has complete control of prices that he sells the merchandise for. As his business grows, so does orders to me.
Now, specifically, I would like for him to call his store Come and See. I would provide catalogs with Come and See on the address label. There are specialized brochures also that have a unique name. I would help the store owner promote that particular line. For instance. If the specialized brochure has Oriental home decor, and accessories with an Oriental theme, and it is called Far Eastern Accents, then that would be the promotional campaign. "Come and See has an exclusive line of Oriental home decor in our Oriental Accents line."
My partner would be the only retailer with that line. Even if someone already has a gift store under a completely different name, I could go in and ask him or her if I could set up a deal to promote products with such a specialized theme.I would make assurances that I would make this an exclusive offer to their store. So that for example Far East Accents would only be able to be bought in that particular store. I know I am kind of long winded here, but I hope you can see what I am aiming at. Like I said, I can send a more detailed proposal if you wish. I have personal contact information in this letter of proposal, so I would rather send it by way of private message.
"If it`s a good idea, go ahead and do it. It is much easier to apologize than it is to get permission."
- Admiral Grace Hopper