Forums: Discussions for entrepreneurs and small business.

I really don`t know what it`s officially called, but I can somewhat explain what is happening.  I have a website (www.Unforgetable-Scents.com), with keywords, meta tags, all the right stuff (I thought), but when I search on one of my keywords my website does not show up in the left-side results (where the other website show).  I don`t know why.  The website has been up for almost a year now - shouldn`t be show up by now?  I am puzzled.  What can I do?  Is it because I also have a Google campaign running for a specific page in the website?  Is my website poorly constructed?  I can`t figure out what is wrong and why this is happening - I publish new stuff for the site at least twice a week.  Can someone help me solve this mystery?  Thanks!

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Vanessa Sheely Independent Distributor for Scent-Sations Gourmet Candles Personal Web: http://www.Unforgetable-Scents.com Business Web: http://www.InfiniteDelights.com

It`s "officially" called SEO, which stands for Search Engine Optimization.
There is a specific forum here for it so check it out! There are quite a few
people on here that I think are pretty knowlegable. You can also search
SEO and probably find all kinds of articles and blog posts and such about
it. I don`t know much about it myself but I thought I`d point you
somewhere. Good luck!

I ran a couple of quick keyword density analyzers - at first blush, it seems you`ve got quite a mix of topics (reflected by the keywords and phrases) going on, and not enough focus on a particular topic area in actual text (i.e. not in links).  What keywords are you interested most in?  What is the focus of this site, exactly, in 3 words or less?

By the way, I believe your spelling of "unforgetable" is wrong...it should be with 2 t`s, i.e. "unforgettable". (at least according to dictionary.com!).  That may not help things.

In three words or less it`s a "home candle business", but the purpose of the website is to "try" and get buy in from others. So what you are saying is that I need to development different websites for each entity of the business, that is fundrasing website, business website, sales website, etc.

BTW - it`s not spelled in correctly.  I didn`t that on purpose - as a distinction.  Obviously, it`s not working along with everything else.  Thanks, but now I am more confused than ever - along with the possibility of more development.

 

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Vanessa Sheely Independent Distributor for Scent-Sations Gourmet Candles Personal Web: http://www.Unforgetable-Scents.com Business Web: http://www.InfiniteDelights.com

Thanks!  I`ve seen that on the web.  That`s a huge subject, and everyone has a twist.  Maybe I should just use splash pages.

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Vanessa Sheely Independent Distributor for Scent-Sations Gourmet Candles Personal Web: http://www.Unforgetable-Scents.com Business Web: http://www.InfiniteDelights.com

that should  read "did that one purpose". - the issues keep growing!

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Vanessa Sheely Independent Distributor for Scent-Sations Gourmet Candles Personal Web: http://www.Unforgetable-Scents.com Business Web: http://www.InfiniteDelights.com

Hi - you`re probably going to want to pay for some SEO/SEM help (the quickest way to get on the road to improvement), or, work your way through the SEO/SEM help available out there (the longer way), catalogue your online asset and content areas that need help, and methodically plan out/execute an overhaul of your websites and content. It`s going to take a while, many weeks and probably months - so take a deep breath and put your business strategy hat on.

Clicking around your site, the links, the reciprocal ads, adsense, the "ebusiness" site - it`s all a bit of a mashup. All those "business links"; I understand you`re trying to build inbound links, but all these outbounds simply take people away to competitive offerings, and don`t enhance your pagerank (which is "0", by the way). The "in your face" picture of the girl overwhelms the pages; what does she have to do with your business? (How about a picture of a candle somewhere :)...) Splash pages aren`t the answer - these are best leveraged to "capture" and convert business, once people have actually arrived at the site (like pay-per-click landing pages) - plus, search engines don`t like them, if they become duplicative with other areas of the site.

Don`t despair - it takes a while, especially by yourself. Read up, plan, and focus on your business plan. One of my sites - www.dullessouthonline.com, is only now (after 6 months) achieving the goals I`ve set for the keywords as far as local, organic representation in the search engine listings. Of course PPC on Yahoo/MSN/Google can get you visibility pretty fast, but that can be expensive for a startup, and in your business, the bids are probably pretty high for these popular keywords (like home candle business).