He has the right look .. just needs funtionality to the upscale mall concept ...
I say go for it .. but first you need the money to do it .. so go out and get those part time jobs and raise the money !!!!
It`s all dependent on his overall objective...depending on how he answers, the mall concept could be totally wrong, or it could be absolutely perfect...
You don`t see Starbucks selling wedding supplies and they`re upscale as it gets?
You don`t see high-end wedding suppliers selling coffee either...
If he`s barely able to market and advertise his business because of limited funds, then he won`t be able to afford to market 7 different products (which he`d have to do if he went the `mall` route). He can`t just advertise the `mall` by itself, he`d have to bring in targeted traffic into `each store` in the mall.
Whereas, if for example he only chose to go after the `tea` industry, then he`d only have to make funds available to market that one niche...versus 7 niches.
It`s easier and more affordable to promote 1 or 2 niches versus 7 totally different ones.
BUT...all this is totally dependent on his model/objective.
This question can`t be answered without the facts.
I don`t know if he`s a supplier, wholesaler, distributor, or just a guy looking to sell some products online to make a few bucks.
More data / information is needed before telling him what model to follow.
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