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We have a web site up and running. Several of our vendors have commented that they really like the site. I had several people from work look it over as well and they liked its look and the layout.
My problem is even though we have this really good click through, approximately 50%, but for a couple of weeks it was at 80%, we do not have anyone actually pulling the trigger. No Sales are happening.
Has anyone had this happen before? How to deal with this.....
Charst46
Okay...
I understand why no one is buying...
First off...once I hit the main page, I have absolutely no idea what you sell or offer. You`re asking for the order right from the beginning, but I don`t even know what you`re selling...
Just when I think I`ve got it figured out (I`m thinking you`re in the coffee and tea business), then I go on to find out that you`re also in the wedding business, home decor business, organic baby clothes business, stationary business, the scenting business, the soap business, etc...
You have to much going on here...you need to focus on a niche (unless you`re some type of vendor that supplies these products wholesale to others).
I`ll have to come back and give you a more detailed review (it`s going to take too long and I gotta run out right now).
And if I wanted to buy something...how do I buy? I don`t see the option...
Cartess
There is no consistancy within the site. Pager layouts vary all over the place. It is very confusing to figure out what and where everything is ...
And worst of all ... you create a pop-up for the store.
IMHO, trash the site and start fresh. You have great products ... but a lousy layout, lousy functionality, a shopping cart that is cumbersome.
Go back to the drawing board. (Get a relative to go to the site ... stand behind them ... don`t say a word ... and ask them to go shopping. ... you will very quickly discover what I`m saying.)
Imagine that you have walked into the La Borgado in Scottsdale, AZ (I`m sure Rich Sloan can give his input here) and you want to go shopping ...
That is exactly how the flow of you "mall type envioronment" should flow .... casual, elegant, ...yet with functionality .... not here, there and everywhere, as you have now.
I really don`t mean to hurt your feelings, so I`ll apologize in advance.
However, there`s really no nice way to say this.
Whoever told you that your site was nicely designed and laid out didn`t know what they were talking about.
I found the design of your site to be very unattractive and laid out like the proverbial pin ball machine...all over the place.
My advice: I think you should scrap the site and start all over again from scratch.
There are just too many glaring problems.
Start all over with a nice clean, attractive design, and give your site a clearly defined focus.
Right now it`s confusing as hell.
That`s why prospects aren`t buying.
Dale King
To one and all who have responded.
First of all , thank you for the honest appraisal. I wondered about the responses simply because of the `I don`t want to hurt your feelings`. However, as you have pointed out, that is not getting sales.
We were trying for the mall look as we are running on a shoestring budget. Obviously, wrong place/promotion strategy.
We will probably split the coffee/tea off from the rest of the site. That makes a lot of sense as it does not fit with the rest of the site.
Will look at how to present the rest of the site without having to purchase the talents of a web site designer.
You have given us a lot to think about.
Charlie
We were trying for the mall look as we are running on a shoestring budget. Obviously, wrong place/promotion strategy.
We will probably split the coffee/tea off from the rest of the site. That makes a lot of sense as it does not fit with the rest of the site.
Will look at how to present the rest of the site without having to purchase the talents of a web site designer.
Wrong, wrong, wrong !!! Right idea, just lousy execution !! The "Mall" look is exactly what you should pursue !! Don`t spin off anything !!
But this time ... go out and get part time jobs delivering pizzas or cutting grass or whatever to raise the money to have a professional design the site !!
Whats the overall objective of your site?
And...who is your ideal customer? Are they distributors who come and purchase your products in bulk for resell? Or are they individuals looking to buy one of your products?
Depending on your overall object....the mall idea could be wrong all together. You can`t be all things to everybody --- but this really depends on your objective.
Please elaborate?
Cartess
Whats the overall objective of your site?
And...who is your ideal customer? Are they distributors who come and purchase your products in bulk for resell? Or are they individuals looking to buy one of your products?
Depending on your overall object....the mall idea could be wrong all together. You can`t be all things to everybody --- but this really depends on your objective.
Please elaborate?
Cartess
Cartess, go through his products, they are upscale products ... what a great concept. An upscale mall is just the thing ... kinda the Gavalia Coffe bit ... but even more ... don`t you see it ??? !!!!!
He has the right look .. just needs funtionality to the upscale mall concept ...
I say go for it .. but first you need the money to do it .. so go out and get those part time jobs and raise the money !!!!
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