I just finished working on a presentation involving IT strategy for the
next 5 years, for a lot of the world-level enterprises. I did it as a
contractor on their visuals, but got a chance to read what they`re
Here`s a basic definition of strategy as they define it:
- Strategy defines the direction of the enterprise, should include the sources of advantage of the enterprise, and should be specific enough to drive focus and trade-offs.
The bold is mine. That`s the main difference between a strategy and
tactic; that you`re looking for an "overall advantage" you can build
upon with your company.
A tactic is a momentary advantage in changing circumstances. It`s an
opportunity, or something to do right now, but it`s not a long-term
advantage you have.
Strategic planning is to look at what`s a current advantage, then
extrapolate a year or more into the future. Will your advantage still
be there? What will the rest of the world be doing while you`re busy
selling on the basis of your current advantage?