I started this topic for everyone.. I always have people who want to start businesses ask me - "I have a good product/service, or I know what I want to do, what are the initial steps to get customers to know this also." From the just starting, to the seasoned vets. Maybe there is something you never thought of that someone else did - and tried and succeeded with. Or maybe you didn`t succeed and someone else did and you can find out how.
Industry: Printing & Marketing
Things I did that worked:
VERY SUCCESSFUL - Created postcards, got them printed, and delivered them (yes by hand) to 1,000 local businesses.
VERY SUCCESSFUL - Built a list of all my customers, sent out weekly bi-flyer or postcard with specials to them.
VERY SUCCESSFUL - Using same list of customers, I gathered them into an email mailing program and sent them weekly specials.
VERY SUCCESSFUL - Took around samples to many businesses that I knew would buy a lot of printing, and left sample packets and price lists on their door step in nice package
VERY SUCCESSFUL - partnered with similar companies (different media offerings, same industries) and gave them 20% of any sales they forward to me
NOT TOO SUCCESSFUL - searched day in/day out on craigslist for people who would like to possibly buy my products/services and send specific sales emails to them. *** Takes too much time without enough return.
NOT TOO SUCCESSFUL - posted my products on ebay. Cut throat pricing - not enough profit for the time invested.
I would be interested in how startupnation built their presence.
Printing. Graphic Design. Web Hosting.
Business Phone: 215-512-0555