This was a recent response to a question posed on LinkedIn about what we see as the future of the Internet.
Do you have any thoughts?
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I believe one of the scenarios (in a future world faceted with scenarios) will be the transparency of the Internet in daily use. As usage becomes more ubiquitous, sitting down at a computer will be less prevalent.
Bill Gates put it on the line last month when he announced he was preparing Microsoft for voice interaction to the Internet and that he believed more searches would be done by voice than by typing in the next five years. Think of the implications of keyboard independence...
I believe you will also see a movement of conscious non-adopters who were called Luddites a century ago. These technology uninitiated and expatriates will be those who philosophically don`t believe in the surrender to technology on some fronts. Each advancement in technology has fostered them, but given the all-encompassing nature of the next 5-10 years (adoption rates should hit 90%+), these people will be much more prevelant in the next decade. Perhaps they will be my daughter`s generation of hippies.
eCommerce is experiencing a significant surge and will continue to do so in a down economy. This process of disintermediation via the Internet is going to change how retail is done today. Currently, Wal-Mart can still offer you many good deals in their stores, but a new class of price challenge eCommerce sites will challenge that leadership. Shopping, today considered a necessity, will become more of an experience (think Starbucks) wherein retailers (mostly small, local or at least seemingly so) will be all about creating the "third space" in their unique shopping environment. If you just want quantity of goods, go online. If you want true experience, come to our store. The ancillary businesses associated with eCommerce will also thrive in the next decade. We will see improved shipping and logistic services as well as an "increase" in postal mail usage (it still works!) even though that thought runs counter to email marketers ideas.
Another significant trend will be the migration of TV from broadcast to the Internet. Its unacceptable in our modern times to be bolted down to a television schedule. Just like the music industry, the television industry must adapt to this pending usage. They are already making shows available on-demand and this trend will continue until broadcast goes the way of HAM Radio. The ancillary businesss here will also thrive. Apple TV is leading the way here. Microsoft has been trying to penetrate this market for a decade but arrived painfully too early to the party.
One trend I`ll call right now - the return to the one parent in the workforce. The other parent will be at home with the kiddos and generating income part-time via an Internet interface. A report came out this past week stating that now over 75% of new mothers are breast feeding. A generation is rising that is valuing family SIGNIFICANTLY OVER money. As a product of the Reagan years and GenX, even I clearly see this trend. The rising generation of parents will be largely debt free, good savers, good income earners and family people. Prepare your marketing strategies.
Where I am most curious to see how things develop is in the Internet`s role in consumer commodities. We have already seen that nearly all real estate purchases are in some way Internet influenced. Will that filter down to steaks and potatoes?
Bill Gates put it on the line last month when he announced he was preparing Microsoft for voice interaction to the Internet and that he believed more searches would be done by voice than by typing in the next five years. Think of the implications of keyboard independence...
I believe you will also see a movement of conscious non-adopters who were called Luddites a century ago. These technology uninitiated and expatriates will be those who philosophically don`t believe in the surrender to technology on some fronts. Each advancement in technology has fostered them, but given the all-encompassing nature of the next 5-10 years (adoption rates should hit 90%+), these people will be much more prevelant in the next decade. Perhaps they will be my daughter`s generation of hippies.
eCommerce is experiencing a significant surge and will continue to do so in a down economy. This process of disintermediation via the Internet is going to change how retail is done today. Currently, Wal-Mart can still offer you many good deals in their stores, but a new class of price challenge eCommerce sites will challenge that leadership. Shopping, today considered a necessity, will become more of an experience (think Starbucks) wherein retailers (mostly small, local or at least seemingly so) will be all about creating the "third space" in their unique shopping environment. If you just want quantity of goods, go online. If you want true experience, come to our store. The ancillary businesses associated with eCommerce will also thrive in the next decade. We will see improved shipping and logistic services as well as an "increase" in postal mail usage (it still works!) even though that thought runs counter to email marketers ideas.
Another significant trend will be the migration of TV from broadcast to the Internet. Its unacceptable in our modern times to be bolted down to a television schedule. Just like the music industry, the television industry must adapt to this pending usage. They are already making shows available on-demand and this trend will continue until broadcast goes the way of HAM Radio. The ancillary businesss here will also thrive. Apple TV is leading the way here. Microsoft has been trying to penetrate this market for a decade but arrived painfully too early to the party.
One trend I`ll call right now - the return to the one parent in the workforce. The other parent will be at home with the kiddos and generating income part-time via an Internet interface. A report came out this past week stating that now over 75% of new mothers are breast feeding. A generation is rising that is valuing family SIGNIFICANTLY OVER money. As a product of the Reagan years and GenX, even I clearly see this trend. The rising generation of parents will be largely debt free, good savers, good income earners and family people. Prepare your marketing strategies.
Where I am most curious to see how things develop is in the Internet`s role in consumer commodities. We have already seen that nearly all real estate purchases are in some way Internet influenced. Will that filter down to steaks and potatoes?
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Darryl Parker
Entrepreneur, CEO
http://www.parkerweb.com
http://www.iMatthews.com
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