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dnparker

posts: 22

May 08, 2008 7:20 AM ET    Quote  Report Abuse
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This was a recent response to a question posed on LinkedIn about what we see as the future of the Internet.
 
Do you have any thoughts?
 
+++
 
I believe one of the scenarios (in a future world faceted with scenarios) will be the transparency of the Internet in daily use. As usage becomes more ubiquitous, sitting down at a computer will be less prevalent.

Bill Gates put it on the line last month when he announced he was preparing Microsoft for voice interaction to the Internet and that he believed more searches would be done by voice than by typing in the next five years. Think of the implications of keyboard independence...

I believe you will also see a movement of conscious non-adopters who were called Luddites a century ago. These technology uninitiated and expatriates will be those who philosophically don`t believe in the surrender to technology on some fronts. Each advancement in technology has fostered them, but given the all-encompassing nature of the next 5-10 years (adoption rates should hit 90%+), these people will be much more prevelant in the next decade. Perhaps they will be my daughter`s generation of hippies.

eCommerce is experiencing a significant surge and will continue to do so in a down economy. This process of disintermediation via the Internet is going to change how retail is done today. Currently, Wal-Mart can still offer you many good deals in their stores, but a new class of price challenge eCommerce sites will challenge that leadership. Shopping, today considered a necessity, will become more of an experience (think Starbucks) wherein retailers (mostly small, local or at least seemingly so) will be all about creating the "third space" in their unique shopping environment. If you just want quantity of goods, go online. If you want true experience, come to our store. The ancillary businesses associated with eCommerce will also thrive in the next decade. We will see improved shipping and logistic services as well as an "increase" in postal mail usage (it still works!) even though that thought runs counter to email marketers ideas.

Another significant trend will be the migration of TV from broadcast to the Internet. Its unacceptable in our modern times to be bolted down to a television schedule. Just like the music industry, the television industry must adapt to this pending usage. They are already making shows available on-demand and this trend will continue until broadcast goes the way of HAM Radio. The ancillary businesss here will also thrive. Apple TV is leading the way here. Microsoft has been trying to penetrate this market for a decade but arrived painfully too early to the party.

One trend I`ll call right now - the return to the one parent in the workforce. The other parent will be at home with the kiddos and generating income part-time via an Internet interface. A report came out this past week stating that now over 75% of new mothers are breast feeding. A generation is rising that is valuing family SIGNIFICANTLY OVER money. As a product of the Reagan years and GenX, even I clearly see this trend. The rising generation of parents will be largely debt free, good savers, good income earners and family people. Prepare your marketing strategies.

Where I am most curious to see how things develop is in the Internet`s role in consumer commodities. We have already seen that nearly all real estate purchases are in some way Internet influenced. Will that filter down to steaks and potatoes?


-------------------------

Darryl Parker
Entrepreneur, CEO
http://www.parkerweb.com
http://www.iMatthews.com

Website Maintenance
CraigL

posts: 9051

May 08, 2008 8:17 PM ET    Quote  Report Abuse
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I suppose we could parse the question in two directions; one being the future of the Internet infrastructure, the other being the future usage of the system. The above is more about how the Internet will be used in daily life, rather than changes to the actual infrastructure.

I doubt that we`ll see voice interaction any time soon. Instead, I think we`ll see a gigantic move on the part of politicians (particularly in the US) toward finding a way to tax online transactions.

That will lead to unprecedented battles of the concept of privacy rights, and what constitutes private ownership. We`re already seeing examples of it in the music sharing and intellectual property issues.

Internet-2, with it`s higher bandwidth, seems to be designated for academic and research organizations. That`s how the current Internet originally started, and we now see that it`s become everyone`s tool. I strongly doubt that a highspeed system would stay limited to a specific type of population.

If we do actually get this type of system, designed for transfers of very large files, along with multimedia information, then we`ll likely see changes in education, conferencing, and the end of "road warriors." Business conferences and sales will be more like what we see on TV, in futuristic shows.

To that end, it`ll depend on how the US decides to interact internationally. I`m not sure, but I believe the US is currently the sort of de-facto leader (boss?) of the Internet, which is leading to all sorts of interesting problems. If those problems continue, then instead of a unified, global information system, we`ll more likely see a splintered set of miniature Internets, where each cultural group or society has their own system of IP addresses, protocols, and so on.

With the ongoing exit of scientists and business owners due to increasingly hostile environments in the US, the next big issue will be who manages what sort of standards. We`ve already come up against a limit in domain names, and we have speculators in control of whole tracts of domain addresses.

So the Internet is similar to the US, circa the early 1800s, with wide open areas of land having been "claimed." The population is "expanding," just as we did from the East coast, during the pioneer days. That means setting up territories, which I think would be analogous to such things as "e-commerce."

Look at eBay, PayPal, Google, Amazon, WordPress, and you can see how each of these exemplifies a "type" of Internet usage and application. We`re only just now seeing the first structural organization of electronic information. There aren`t any political divisions, and nobody in particular "owns" this or that part of the Internet.

If the world continues in the direction we`re going, I`d expect to see some sort of political segmentation and borders. They could be along national lines, cultural, religious, philosophic, or ethnic lines---who knows? On the other hand, we might possibly continue to see the Internet as one of the few unrestricted, "free" aspects of a real global society.
RabbitMountain

posts: 423

May 10, 2008 12:36 AM ET    Quote  Report Abuse
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I think in the next 5-10 years ecommerce is going to tank, as is everything dependent upon long-distance shipping, due to peak oil. the only exception to this will be the digitization of media such as books, movies, and TV for internet delivery. The internet will serve to support local communities and will be used for local commerce and local digital currencies, and for regional exchanges in private, asset-backed digital currencies. In other words, the economy and the monetary system are going to decentralize radically because the oil that fueled their centralization is becoming prohibitively expensive, and the internet will facilitate that decentralization.

(My business has been set up to transact in digital gold [and now silver] since the beginning, in the event that`s of interest to anyone... )

—p
CraigL

posts: 9051

May 10, 2008 1:19 AM ET    Quote  Report Abuse
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I`ll disagree, based on emerging technologies to replace or supplement oil. We already see hybrid electric cars, to extend a quart of gasoline, and there are working hydrogen vehicles as well. Necessity is the mother of invention, but it also is the kick in the ass needed to adopt new ways. To that end, I suspect we`ll see the end or decline of the gasoline engine before the decline of long-distance shipping.
RabbitMountain

posts: 423

May 10, 2008 2:05 AM ET    Quote  Report Abuse
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Right, but the problem is not vehicle fuels — it`s that petroleum is the feedstock for plastics and the energy to crack water into hydrogen and oxygen, it`s the asphalt with which roads are paved, the lubricant that keeps engines running, it`s the fuel that pulls more oil out of the ground and powers the refineries that turn it into more vehicle fuel, it keeps countless millions of homes warm during the winter, it powers the farm machinery that keeps the world fed, serves as feedstock for herbicides and pesticides that also keep the world fed, as a base for a huge variety of pharmaceuticals, it helps power the plants that produce alternative energy infrastructure, and a legion of other things too numerous to list... and hardly any of it belongs to the United States, which became a net oil importer in the early 1970s. There are lots of plans for alternative fuels and different kinds of vehicles and such, but now it`s looking like it`s already too late, as petroleum production hit a plateau in 2005 from which it has not recovered. The problem is where petroleum will end up getting allocated, and there are tons of things more critical than shipping doo-dads around the world. Supply chains will shorten by necessity and that means a hit on ecommerce.

—paula
CraigL

posts: 9051

May 10, 2008 4:16 AM ET    Quote  Report Abuse
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Alright, so let`s keep in mind that the US hasn`t built a refinery in 35 years, and our government has prevented drilling for oil or building any nuclear power plants in decades. We have some of the largest oil fields in the world, and the proven technology to not only use nuclear power, but also the myriad of other alternate energy sources science has found.

There`s no way at all that the population of the US is going to casually walk away from technology, freedom to move, and entrepreneurial spirit. It`s only a matter of how much pain it`ll take to revoke the free reign of environmental extremism. Shut down the postal service, food delivery systems, power, chemistry, and heat, and we`ll see pretty quickly, people deciding that nuclear power isn`t the evil tool of Satan!

The Internet offers an unprecedented amount of personal freedom, in a country and society founded on that freedom. I`ll argue that people will much more quickly overturn foolish practices with no basis in reality, than they`ll just give up the Web and its collateral benefits.

We`ve allowed multi-national corporations and greedy politicians to pretty much do whatever they want, that`s true. And as long as it didn`t affect each of us every single day, we pretty much didn`t care. We`ve allowed for failed education, resulting in an utter lack of any sort of basic economic and analytic knowledge. Now we`ll experience the consequences.

At that point, I think we`ll see a fundamental shift in how the average person views the government and big corporations. Petroleum is plentiful and cheap, up to a point. And that`s the only reason we`ve done nothing about all the other ways to produce energy and materials.

Yes, it`ll take maybe 5-10 years to "fix" all this, depending on how urgent everyone feels the problem has become. Turn off the Internet, close down 50% of all businesses, and let the government hand out sticks of margarine for food, and things will feel pretty urgent.

So we`ll maybe see some sort of pause in the way things are, but it won`t be for very long. History is moving the entire human race towards a global integration, and that trend is far larger than the nationalistic upheavals in any particular location. The Internet---or its next iteration---are part of that historic movement. It isn`t going away, any more than the combustion engine could be stopped in its time.
CraigL2008-5-10 4:18:0
dnparker

posts: 22

May 10, 2008 6:27 AM ET    Quote  Report Abuse
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To the point of eCommerce.  I believe the opposite will be true as a result of any energy crisis.  eCommerce will actually thrive in this environment.  Consumers make the most immediate decisions based on their personal spending.  "Conceptual" spending like carbon miles or other such assessment is a secondary and beyond consideration.  The increase in shipping costs will be across the board and will likely be noticed first in retail establishments pushing consumers online.
 
eCommerce will continue to greatly influence the consumer marketplace place with price competition and convenience.  You can see one concept in this arena in my blog post about disintermediation
 
This said, however, I do believe we will see a significant shift in the types of local buying experiences.  I think we will see a resurgence in "Mom&Pop" type operations such as repair shops and single location restaurants; flea markets; and roadside stands.  I think we will see a decline in new corporate owned franchise restaurants and will likely see many close in the coming few years.  Craigslist has seen an explosion in usage as people begin to utilize the Internet for used goods and bartering.
 
I do see an economic downturn.  It really is inevitable isn`t it?  Nothing goes straight up in economies.  The question is how significant the downturn will be.  Personally, I believe it will be in the magnitude of a "Depression", but we can not think in terms of a 1930s Depression.  Technology will be a terrific leveler in all of this.  I do believe in American innovation and I especially enjoy Amory Lovins discussion at TED concerning Winning the Oil Endgame.  I think this period will help us shake some addictions, clean up some bad practices, clear the debts, and change our outlook on the role of capitalism in our society.  It would be great if we are the generation to usher in the next Renaissance - we certainly have the tools - but its too early to make that call.  Our wisdom must catch up with our power.  When it does so, it will be extraordinary.
 
Good morning!
 
 


-------------------------

Darryl Parker
Entrepreneur, CEO
http://www.parkerweb.com
http://www.iMatthews.com

Website Maintenance
RabbitMountain

posts: 423

May 10, 2008 2:28 PM ET    Quote  Report Abuse
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Craig -- we actually don`t have any of the world`s largest oil fields. We did at one time, but US domestic oil production peaked in 1972, right on schedule. The amount of oil locked up under ANWR is enough to fuel our economy for only 6 months. Even if they drilled there it wouldn`t solve anything. Peak oil is not an environmental issue, nor the result of environmental activism, it`s simply a matter of mathematics -- there`s a finite amount of oil in the ground, and once about half of it`s drilled, production starts declining.

I personally am dubious about nuclear, not because I think it`s the tool of Satan but because I don`t see how it can make economic sense. Building a nuclear infrastructure, and mining and refining uranium require oil... nuclear-generated electricity would be far more expensive than the coal- and hydro-electricity we`ve already got, and very nearly impossible to profit from. Plus, uranium is itself a finite resource and will peak and decline just like oil. If we could get a dozen or so nuclear power plants online immediately it would buy us a couple decades of time but that`s about it. It would not power life as we know it into the future indefinitely.

I agree that we will be forced to give up foolish practices with no basis in reality, but the fundamental foolishness I see is the notion that economic growth can continue forever on a finite planet with no thought to the economic implications of ecological consequences. The planet is our fundamental reality. "Economists are taught that natural resources come from markets rather than the `environment`. This suggests that man-made capital can substitute for natural capital. But if the First Law of thermodynamics tells us there is no `creation`, then there can be no such thing as `man-made capital`, only incrementally faster or slower usage of natural capital stocks depending on populations, technology and consumptive wants. The economy is ultimately 100% dependent on the environment." A very concise summation of the problem from this guy.

I also agree that people aren`t going to give up their freedoms or walk away from technology, but personally I don`t equate globalization and trucked-in technology with freedom. I think if anything these things limit our freedom because it makes us dependent upon foreign nations to make everything for us and on banks to loan us into debt servitude to buy those things. Schools can fail for decades on end because hardly anyone has to do anything that requires basic trig or communicating with multisyllabic words.  I think now, because of peak oil, the rush to globalization is going to slow to a crawl because hierarchical centralization requires more energy than exists. And I think in its place we`ll see networks, and networks of networks, just like the internet itself.

Darryl — very interesting post on disintermediation. I think that is close to what I mean when I talk about globalized hierarchy disintegrating into networks of networks... in the picture I have in my own head about this, inordinately long supply chains are the purview of middlemen, whom I see as being those that ship doo-dads around the world. But what I`m not tracking on is how you figure that buying locally (i.e., shortening supply chains) won`t be anymore cost effective for consumers than shipping cross-country, as fuel prices continue to rise. I know that here where I live, farmers market foods have not increased in price at anything like the rate they`re increasing in the grocery store.

I`m also not following how you figure technology has a bigger role to play in all this than the availability of raw materials or of capital. Care to elaborate?

On the whole though I am inclined to agree with you.... I think a severe depression is inevitable at this point, but I don`t see it as a catastrophe, I see it as a HUGE opportunity for all KINDS  of things for anyone who`s paying attention. My secret hope is that it will spawn "underground" economies that are truly free of intervention, which would be ultimately good for both people and planet, and I can imagine the internet playing a decisive role in this outcome for exactly the disintermediation reasons you describe.

On a relevant but tangential note, here`s a technology that could go a long way toward decentralization/disintermediation: personal fabrication.

—p
CraigL

posts: 9051

May 10, 2008 3:05 PM ET    Quote  Report Abuse
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One thing we agree on is that infinite growth isn`t sustainable. In biology, uncontrolled, never-ending growth often is called cancer. We also agree (from previous posts) that a basic reason for this belief in forever-growth comes out of the concept of publicly held stock in corporations. When the annual growth becomes more important than actual product, service, and function, the disconnect is destructive.

The overall point, I think, is that we do have other oil resources, along with hydro-electric, nuclear, and solar power. We have the emerging benefits of so-called green technology (not extremism, but rational sustainable energy), and other new technologies starting to come into play.

It`s not a question of immediately turning off the oil supply, or immediately running out of oil. Rather, it`s about stretching the existing oil supply, and using petroleum in those products that have no substitute at all. So, for example, a car gets 30 miles to a gallon of gas.

That gas is the only thing running the car, at the moment. But if we could enhance or change or add to that gallon of gas, thereby getting the 30 miles out of, say, a quart of gas, we would effectively quadruple the "supply" of gasoline.

It`s much like Darryl says, where we`re going to have to change the way we think about debt, resources, consumption, and conservation. It`s happening on the family level, so it`ll probably take place similarly on a societal and governmental level.
dnparker

posts: 22

May 12, 2008 7:53 AM ET    Quote  Report Abuse
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Paula - first off, I absolutely agree with and personally subscribe to buying locally and creating local infrastructure over and above the direct cost benefits of a globalized food chain.  My belief, however, doesn`t offset the reality that consumers will go to the first pain first - direct expense - and many will make their purchasing decisions based on this pain especially in a down economy.  Manufactured goods, not necessarily food, will remain much more competitive in the global economy than in the local economy.  My overall point being that eCommerce will continue to thrive in the coming years.  The only real way to dilute that growth is to kill demand all together which I doubt will happen any time soon.
 
To your second point, the communication and collaboration made possible by technology will certainly equal if not exceed the direct value of any physical resources during a modern Depression.  Understanding this collaborative potential and how to wield it effectively is the biggest challenge we face, however upon its exercise and eventual mastery we will see what I believe will be a new Renaissance of human ingenuity and advancement.  It could also lead to the destruction of society as we know it if this power is used for nefarious purposes, but no one ever wants to talk to me about that side of the equation
 
Collaboration facilitated by the Internet is inherently a mental exercise.  To your discussion on the physical components of technology, energy and the other accoutrements of daily living, I would agree that urbanized communities are likely the future.  Humanity crossed a threshhold in the last decade in that more than 50% of human populations are living in urban versus rural areas.  This trend will continue.  Specialization of these communities to support their inhabitants will also continue to improve especially in the areas of energy and food production.  The precursors to this trend are already apparent in the surge in farmer`s markets, the local food movement, Silicon Valley entrepreneurship in solar technologies, the solar hot water roof initiative (2004-2006) sponsored by the US Government, the demand for highly fuel efficient vehicles and shorter commutes (as gas prices finally catch up with their real costs) and many other indicators abound to support this urbanization.
 
To the benefit of collaboration over and above the physical resources, I base this belief in the strength of collaboration in the age-old idea that two heads are better than one and that dozens of heads on a problem result in a solution that is larger than any single one head could have ever created with any amount of time and knowledge.  To call it the "wisdom of crowds" in the old sense of the meaning would be incorrect, but more accurately the sum of the whole is larger than the sum of its parts.  I don`t believe any physical resource can achieve this success.
 
The collaboration of minds focused on a problem has greatly impacted human history.  A particular period to note is the result of the Founding Fathers and what they were able to complete in just a few short years.  As our communities have become more spread out and individuals more insular, we have seen the rise of the super-individuals who have singularly led invention and ingenuity over the last couple of generations.  Collaboration has been limited to physically close collegiate and business efforts who may or may not have a true passion for achieving the desired result, but could just be looking to advance their careers or paychecks.  Today, however, we are beginning to see the emergence of the collaboration like-minded passionate individuals.  This level of collaboration is reminiscent of the days of the Founding and the periods of Renaissance.
 
This emergence is the result of two things.  One, the tools afforded by the Internet.  Two, the global challenges we face.  In order to successfully utilize this technology, there must be substantial problems to be solved.  The last three decades have highlighted enormous global problems that heretofore were unrecognized or underaddressed in the history of humanity.  I`m inclined to agree with Viktor Frankl and others that with freedom comes responsibility.  Frankl suggested that since the US had a Statue of Liberty on the East coast, we should construct a Statue of Responsibility on the West coast to balance things out.  Freedom is only afforded at the cost of responsibility and this demand for responsibility is expanding rapidly. 
 
A side effect of this emergence is the increase in intellectual property that is not dependent on traditional resources.  Let that sink in a minute as a counter to your limited resources statement.  Thermodynamics does not apply to human intellect and given the recent sale prices of digital and other intellectual property assets, I would heartily disagree with the precept that there is no "man-made capital".  Hagen (whom you linked to) takes the position that we can only survive via restricting consumption.  I take the opposite position that we will only survive if we can push through the ceilings of complexity associated with providing for our need for consumption.  To clarify, I am speaking specifically to basic needs such as food and energy.  I do not believe in a return to the primitive...
 
Underground (re: non-taxed) economies already exist and are thriving.  The IRS is only now beginning to wrap their tentacles around the expenditures on the Internet and seeing the billions being exchanged in eBay and other trading spaces.  Craiglist has become an amazing underground economy facilitator that was traditionally reserved for the back pages of local newspapers.  Economic exchange without the burden of taxation is completely facilitated within cyberspace.  If the government survives in its current capacity, this unfetered exchange won`t be publically available for long.
 
In all of this discourse, isn`t it interesting how quickly a conversation on the future of Internet usage can be expanded to the future of Humanity.  Something to consider...

Excellent points Paula!!
 
 
dnparker5/12/2008 8:02 AM


-------------------------

Darryl Parker
Entrepreneur, CEO
http://www.parkerweb.com
http://www.iMatthews.com

Website Maintenance
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