We are seeking $500,000 to fund the animation production and marketing
campaign. At present with a market price of $9.99 we anticipate it take
twelve months to have over 50,000 digital downloads to return the principal
investment. The distribution channels will include our own ecommerce site
hosted by SmartCart as well as Apple ITunes online outlet.
Our DVD product Dollar Ben is universal in nature and that is the desire of
parents to help their children have a better life. Entrepreneurial skills are
taught at home not at school. The competition in this arena is board games
which are time intensive while the Dollar Ben DVD allows parents and
children to watch and learn entrepreneurial, creative and wise spending
lessons from a family friendly animated program.