I would be seeking around $300,000. This is the summary I will present to investors.
Ayurveda, the science of longevity used in India for thousands of years, aims at promoting the concept of positive health, natural beauty and long life. These ayurvedic ingredients have been formulated into an array of herbal products and utilized in the development of ancient beauty enhancing beauty cosmetics for cosmetics, hair care and henna products.
Using ayurvedic herbs, essential oils of minerals, natural occurring minerals, vegetables and food extracts these time-tested beauty recipes along with state of the art technology, a team of professionals under strict hygiene conditions has created the Ayrveda Deams line. The brand, which will be patented for Caterina Fashions & Beauty Incorporated, of personal care products is a beautiful harmony between nature and ultramodern beauty care techniques. These innovative products will the user’s skin to its own perfect balance and allow them to unmask their true natural beauty. The Ayurveda Dreams line will initially consist of four anti-wrinkle products, 4 anti acne products, 3 anti-cellulite products, three anti-hair loss products and three gold products. These will be presented as kits.
Katherine Appello, founder, is dedicated to bringing the Ayurveda Dreams line to its fullest potential. Her plan starts with educating the consumer on ayurvedic ingredients, age old time tested beauty recipes and Ayurveda Dreams. Ms. Appello will introduce Ayurveda Dreams to the public via a 30 minute DRTV infomercial.
Television is the most powerful medium in the history of communications. With incredible potential to reach millions of viewers, direct response TV can take new products… directly into the consumer’s home.
Using Television as the door to success, Caterina Fashions & Beauty Inc’s strategy and goal is to introduce Ayurveda Dreams to the American Public with an infomercial. This will provide several benefits; to educate the consumer on the product, start to brand Ayurveda Dreams as a leader in the skin care industry, and to provide a quick return on investment. Once a broad rollout on American DRTV has been established, additional channels of distribution will be added.
Infomercials are used by Fortune 500 companies, as well as start ups. While an increasing number of infomercials are being produced or tested, as few as one in ten make it past the testing phase. Most new projects do not have well crafted offers or back up marketing strategies.