I can also attest to the power of HARO. I submitted a query on behalf of a client of mine and we landed a segment on a national Fox morning show! It takes time to sort through the queries several times a day but is well worth it if you're looking for national media exposure.
PR is for news only, folks. A new business may be newsworthy or not - it depends.
Before sending out press releases, consider...
Try the following....
These are a few ideas I recommend to my small business clients.
Good luck and feel free to drop me a note with any questions.
free resources that have worked for me:
Jeanne over at Seven Oaks nailed it. Thank you!
A PR marketing campaign that has worked well for my own copywriting business is to pen articles for trade magazines. You can find hundreds of trade publications here...mondotimes.com and allyoucanread.com.