Here are a few questions that I ask clients/potential clients (some are similar to those you have posted:
Website Goals and objectives:
LIST YOUR REASONS FOR THIS WEB SITE – WHY DO YOU WANT THIS WEB SITE (in order of importance, i.e. name branding, advertisement, etc)
DESCRIBE YOUR VISION FOR THIS WEB SITE?
WHAT ARE YOUR SHORT-TERM GOALS FOR THIS WEB SITE (IN THE FIRST 1 – 6 MONTHS)? i.e. online business card, INCREASE SALES, DECREASE ADVERTISING COSTS, ENTER NEW MARKET, ETC
LIST SPECIFIC LONG-TERM GOALS (IN THE FIRST 1 – 3 YEARS)
WHO WILL MANAGE EACH ASPECT OF THIS WEB SITE ONCE IT IS COMPLETE (i.e. e-mail management, system maintenance, new content, testing forms periodically, marketing, etc.)?
DO YOU HAVE AN OFF-LINE BUSINESS LOCATION (BRICK-AND-MORTAR)? DO YOU WANT TO USE THE WEB SITE TO DRIVE PEOPLE TO YOUR PHYSICAL LOCATION OR DO YOU WANT TO CONDUCT MOST OF YOUR BUSINESS ON-LINE?
WHAT IS THE LEGAL NAME OF YOUR COMPANY? WHAT DOES YOUR COMPANY DO? DO YOU HAVE A PRESS RELEASE?
PLEASE ATTACH A ONE-PAGE DESCRIPTION OF YOU OR YOUR COMPANY SO THAT WE MAY ADD IT TO THE ABOUT US SECTION. PLEASE ATTACH A ONE-PAGE PRESS RELEASE IF YOU HAVE ONE.
IF DIFFERENT FROM THE ABOVE INFORMATION PLEASE INCLUDE HOW PEOPLE CAN CONTACT
YOU: (ie. E-mail address that you are currently using, cell phone number, pager, etc.)
HOW CAN THE WEB SITE BENEFIT YOUR TARGET AUDIENCE? WHAT CAN YOU OFFER YOUR VISITORS--WHAT’S IN IT FOR THEM? HOW CAN YOU HELP THEM? PLEASE SPECIFY A CLEAR LIST OF BULLET ITEMS OF BENEFITS.
WHAT IS YOUR UNIQUE SELLING PROPOSITION? CUSTOMERS TEND TO LOOK FOR INFORMATION AS A PRIORITY WHEN SHOPPING ONLINE. A VISITOR MAY NEED TO RETURN MANY TIMES BEFORE REGISTERING, PURCHASING, AND/OR CONTACTING YOU. WHAT CAN YOU DO TO ENCOURAGE VISITORS TO JOIN YOU NOW AND ABANDON THE NEED TO CONTINUE THE SEARCH?
WHAT IS YOUR CURRENT LEVEL OF ON-LINE BUSINESS AND WHAT ARE THE EXPECTATIONS FOR FUTURE ON-LINE SALES?
A website is only as good as the systems that sit behind it to support it. We are offering a new approach to building & launching a website, as well as a cost-effective eCommerce, CRM and ERP solution that sits behind it. If its just a website you want - then keep your website up-to-date with clever content managment not code.
"Put all the applications required to start-up a business in one product and rent it on a monthly basis" our customers requested......hmmm sounds like a novel idea. We are providing this to entrepreneurs in Ireland and Italy, and we would like to do the same in the States shortly..... so checkout Panthius.com and tell us what you think.....
You`re an aggressive marketer, that`s for sure. I`m can`t quite make up my mind whether or not be impressed or if I find the constant stream of advertising/self promotion irritating. [ I have to agree with Nikole. The form reads like an expert-oriented document. ]
Also, it`s really not much of a planner kit. It`s more of a "drum up business kit for 337". Just my opinion. How about if you actually included a bit more of a real primer or a short treatise? There`s something a bit off-putting about your constant attempts to drum up business here. [My opinion, not a fact.] Remember, most people aren`t here to endure a constant onslaught of in-forum advertising messages; and people is the operative word here. Not all the people who visit this site want to be fed to your human-to-customer conversion machine. They`re here for practical help. Please offer something of real use while you fish for prospects and don`t use what amounts to little more than a blatant customer induction form. Provide something useful, like "10 Things to Consider Before Building a Web Site".
Otherwise, it`s really a bit like telemarketing.
P.S. You could produce an online version and have all your questions on ten pages and mix the questions in with useful information. That would be nice.
Yes and no. I use those question to stimulate the client`s thoughts about his or her qoals and expectations for the web pesence. If they have answers, great. If they do not, it is a topic we discuss. They probably do have answers, just not commited into writing, so I use the questions to stimulate a discussion about their goals.