Forums: Discussions for entrepreneurs and small business.

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Kansas Direct mail Service & Kansas Business Netwok

Wouldn`t it depend on your life plan...your basic goal? A franchise has a lot of background support, training, and advertising, but you have to follow the rules. A small business offers more creativity, but no background support really. 

When you say franchises have a lot of support, do you mean they probably already have direct mail service in place?  The thing I’m worried about is can small business afford $150.00 for 1,000 direct mail ads, especially in a bad economic time. Then again their other direct mail service choice is $3,000 per 1,000 ads.

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Kansas Direct mail Service & Kansas Business Netwok

I would ask what`s your background?  If you have a strong business background in a business you may find operating independently a viable choice.  If you don`t have a strong business background then the built in structure of a franchised business is probably a better fit.

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Drink Up!

The franchise fees---which can be substantial--- take care of the wide advertising. So, for example, when 7-Eleven has a special on hotdogs, the information is printed nationwide, and includes maybe TV commercials and radio spots.

However, depending on the rules of the franchise, you may find you`re not allowed to "add in" your own advertising just for your own store. You`ll want a lawyer and an accountant to look closely at all the contracts and regulations for a franchise you might want to buy into.

On the other hand, and going along with what Idaho has to say, if you have a strong business background, you may find it`s better to handle your own marketing, targeted directly to the local community. In that case, you`d set up your own business.

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I think you should be sure about what kind of business you want exactly and then go forward with which method to take to market/advertise your business. The thing you're doing here seems like the way around.

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does anyone have any experience with snap-on tools or matco tools franchises? Any key differences between the 2. I know Matco doesnt charge monthly fees.

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