For the entrepreneurs that are knowledgeable about cross-selling, I have a couple questions to ask.

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For the entrepreneurs that are knowledgeable about cross-selling, I have a couple questions to ask.

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Mrk06

posts: 1

Nov 26, 2007 4:27 AM ET Quote Report Abuse

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I`m currently in the process of getting a few ideas for a small business revolving around music, and I thought I`d start out with a few questions to people who actually have their "beak wet" in the business field. Please, feel free to state your occupation so I could understand better from where your coming from if you wish.

What are the pro`s and con`s about cross-selling?

What are a few prime companies (worldwide scale) that succeeded in this business?

In the near future will cross selling expand the business field, or will it plummet?

Let`s say in the past 5-10 year span, how big of an impact has cross selling made in the business field?

SkipAnderson

posts: 16

Dec 22, 2007 6:37 AM ET Quote Report Abuse

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Hi Mrk06,

I am a sales trainers and consultant. Typically, "cross selling" means selling additional products to your customers (cookies with your roast beef sandwich, maintenance plan with your copier, extended warranty with your automobile). But I have a feeling you are using a different definition for "cross selling". Would you mind sharing it?

Thanks

Skip Anderson

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Skip Anderson
Sales Trainer
Founder and President,
Selling to Consumers | Sales Training to Sell More

cdbartwork

posts: 210

Jan 05, 2008 12:11 AM ET Quote Report Abuse

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Are you referring to line extensions which is what pharma companies do with their products?

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Colleen Dougherty Bronstein Designs
Sun Safe Designer Clothing
http://www.sunsafedesignerclothing.com
http://www.bronsteinartwork.com

Proteus

posts: 2

Jan 20, 2008 4:52 PM ET Quote Report Abuse

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Sales Clinician with 30 years experience in sales and sales management.

Cross selling and up selling are essential techniques for expanding the sale. Keep in mind that sales is the second oldest profession. Sellers have been up selling and cross selling since the beginning of time so there is no chance these techniques will diminish in importance any time before the sun cools. If you can, you should. Pick your products an vendors wisely.

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For the entrepreneurs that are knowledgeable about cross-selling, I have a couple questions to ask.

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