I don`t disagree. Buying or selling a business is indeed a significant event and not as casual as shopping for clothes or electronics online. But a more accurate comparison would be buying or selling a home. You would do your due diligence and homework; narrowing down your criteria and requirements. You would use resources such as SuN and others for research and to educate yourself. After all this you would possibly contact a real estate agent, or in my case the business listing broker to proceed to the next steps.
I think this is a existing challenge with websites, will we ever be able to replace the in-person experience? I admit I still like to play with something in a store or try something on first before making a purchase. Any thoughts on translating/simulating this experience online?
Is this the record you were looking at? http://www.businessfilter.com/ad/15/
I`m not sure where you saw the inaccurate asking price. Let me know as that would be a significant problem.
Thanks again for you comments, it raises some good questions.