My Site`s URL: http://www.fixelated.com
Greetings fellow startupnation members. I recently joined the nation a few weeks ago after running into the site during a Google search. I`ve been hooked on the radio show and listen to the podcasts religiously. Now I am taking my first steps into being involved in the community :).
My name is Adriel and I recently launched a new online video game shop nearly 1 month ago called "Fixelated.com". The basic concept is like Wal-Mart`s "DVD Tuesday" but 24/7, customers don`t have to pay full retail prices on new releases. We sell the newest video game releases for a limited time at lower prices, and progressively move to the next batch of releases while phasing out and discontinuing older ones. All while providing excellent customer service, fast fulfillment, and tons of new video game media and information.
I have lots of web experience (and am an avid gamer), which is why I built the site myself, in hopes that I could provide a simple yet unique look and feel. I chose to go the simplistic route and reduce the amount of clicks possible to provide a quick and easy route to checkout, which is why I don`t require registration. Unlike most online video game shops, we don`t carry a large selection, and instead specialize solely on new games we believe in. I chose to reduce the filtering and keep products in top-level categories associated with which system the games were on. Though, this is also due to the limitations of my cart software.
I would love to get some "first impressions" of the site and its navigation. Here are a few questions I pose. Are there any roadblocks you encountered? Does the site instill buyer confidence and trust? Does it come off as "professional"? What`s "missing" for you as a visitor, and did you expect more? Are the product categories sufficient? Is our messaging clear enough?
I continue to work on building traffic, but would rather like to maximize the traffic I`m receiving now and convert those into sales. I find that many of our visitors do not dig deep enough to even begin to checkout. I`m trying to figure out why, and am hoping that some of you can help me find the solution. I`d like to give my sincerest thanks ahead of time to those that take time out to provide impressions and critique. Feel free to bash me into the ground if you feel something isn`t working. I`d love a few wake-up calls, especially after being so close to the project. Thanks to all!
Fixelated.com - Your source for new video game releases.