Hi Mike :-) Welcome to the community.
Despite Steve`s curmudgeonly argument that NObody uses FireFox 2.x, or IE 6.x, I actually do. I happen to like them, and I also think that backward compatibility is a must in today`s tech world. As such, I saw two problems.
In FF, your home page has some sort of banner at the top that doesn`t display right. It`s not really a banner, I think an artifact of the "home" drop down menu. But until I hovered over the Home tab, it covered up the underlying box. It reoccurred whenever I refreshed the page, or came back to it from some other page.
In IE, there was no problem with that, but the text under "Features & Flexibility (under the graphic) was black on dark blue and impossible to read.
The content itself could use some work. For example, your major heading is: "In today`s challenging economy, you need an advantage...
That`s not very strong, nor does it instantly put across the idea you want to sell. Perhaps something more to the point?
You handle the business, we`ll follow up with the accounting!
My point is that you get about 4 seconds to catch my interest. The bullet points are great, but the heading itself doesn`t connect well with the actual bullets, see?
The next problem is the content for Your Online Accounting Department is too small and crowded. That whole quadrant of the page makes me tired. The landing page ought to be clean and basic, showing the main point of your business----accounting.
You have lots of room, and you can use links to nicely direct people around the site for more information. That`s the "customer journey." It`s the way you get people in to the site, then guide them around to the specific features.
I`d take the Simple 3-Step Process and make the graphics larger. Then perhaps center them below the bullets. Below that, I`d have the three actual steps. Clicking the first gets me the "How it Works," and that`s fine. But clicking any one of the below 3 would give me the existing results, just as you have them.
Another option would be to have your Features & Benefits below the bullet points, and the graphic representation of the process over to the right, instead of the features. Just switch them, in other words.
Removing the blurb about online accounting would give you room. Put that text in the "How it Works" page, as the lead introduction.
The point is that everyone knows what accounting is. They know what online is. They get the concept immediately, and want to know what YOU do differently.
That means credibility. And you have your certifications at the bottom of the page. I`d also have them on the "About AOS" page, perhaps with the graphic "seal" and a paragraph that explains what each certification does.
You already have a far better Features & Benefits on the Benefits tab, so all that content on the home page is redundant as well as crowded.
All in all, my primary negative experience was the messed up tab bar and empty dropdown. I dealt with it, and the rest of the visit wasn`t bad. I wasn`t convinced that I should use your service, and that`s the next problem.
There needs to be some stronger content (copywriting) I think, so you may want to get some help with an editor. I (personally) think for service sites like this, a professional résumé photo does help, as a small portrait on the Why Outsource page. It makes you more personal, direct, and introduces a real human being.
After all, if I`m going to hand over my finances, I`d like to know that I`m dealing with more than a faceless site.
That`s the point: I`d like to have some reassurances that I`m not just handing over the keys to the house to a stranger. :-) Y`know? This is too passive. It`s like you`re saying, "I do accounting. You need accounting. What else is there to discuss? Just send me your financials."
You might consider some sort of FAQ that deals with privacy issues, warranty information, and that sort of thing. I`m guessing there are standard disclaimers and warrants you can find on other accounting sites.
For example, how do you stand behind me if the IRS wants to do an audit. Things like that.
All in all, not a bad site. But not a strong interest-generating site. Yet.