I tried adding shop and boutique but the choices didn`t give me that wow feeling I was looking for. I also put this question out to forum on a women`s magazine site that I follow and they responded that my initial choice `Hallowed` made them think dark and scary. I spoke with two female marketing/PR professionals I work with at my day job and they absolutely loved the choice. I understand the spelling issue but in the end, I could register misspelled versions and redirect them - no matter what I decide on, there will be a potential spelling problem - I`m a bit cynical and wouldn`t be surprised that there are people who could misspell abc.com - BTW there is actually a website www.mxyplyzyk.com , they would make for an interesting case study.
So far, I`ve spoken to business people, PR experts, female consumers and my web host who said that making up your own words can be a good thing. All in all - every response was different. No one except for the PR people liked hallowed so that won`t work. I`m thinking of going the `unique` spelling route with the understanding that marketing will be key. How does that sound - or is my web host confused?