Forums: Discussions for entrepreneurs and small business.

I agree with Nate; choose a name that is easy to type/spell.  I`m not a big fan of "halcyon" since it is difficult to type/spell.

You might look for the right phrase:  "RelaxAtHome".com

If your customers are using Yahoo / Google / etc. to look for something you sell, what terms would they use for searching?  It is good to include those in your domain (if it isn`t too long).

For my company, I chose the name Pearl Crescent.  I like the name and how it sounds but it is confusing (Pearl vs Perl) and hard to spell / type.  I might choose a different name if I could go back in time.

I like oasis and haven...although I have a slightly different approach that might help...take a step back and a deep breath and go to blissspa.com or elizabeth arden and see that kind of words are used to describe spa treatments or products...I might also check pinstripesforwomen.com to see if there are any idea starters there.

Check out Martha Stewart`s new Body and Soul magazine...there mey be a revelation in one of the articles.

Sometimes you need to take a break from the onslaught of marketing techniques and take a minute to re-charge your brain.

Another way to add uniquenss to a word or phrase that you think someone else has is to add the word shop or boutique.

I tried adding shop and boutique but the choices didn`t give me that wow feeling I was looking for.  I also put this question out to forum on a women`s magazine site that I follow and they responded that my initial choice `Hallowed` made them think dark and scary.  I spoke with two female marketing/PR professionals I work with at my day job and they absolutely loved the choice.  I understand the spelling issue but in the end, I could register misspelled versions and redirect them - no matter what I decide on, there will be a potential spelling problem - I`m a bit cynical and wouldn`t be surprised that there are people who could misspell abc.com - BTW there is actually a website www.mxyplyzyk.com , they would make for an interesting case study.

So far, I`ve spoken to business people, PR experts, female consumers and my web host who said that making up your own words can be a good thing.  All in all - every response was different.  No one except for the PR people liked hallowed so that won`t work.  I`m thinking of going the `unique` spelling route with the understanding that marketing will be key.  How does that sound - or is my web host confused?

 

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~Empowering and Inspiring the World, One Woman at a Time.

Hallowed definitely has a religious connotation and to my ear doesn`t sound
at all like the image you`re trying to portray.

If it`s not easy to remember and easy to spell, you`ll always have problems.

For search engine rankings, you`re best to have a domain name that also
incorporates a likely search term that people would use. Not always
possible, I know from experience!

Good luck, your new business concept sounds great!