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danadtoll

posts: 5

Jan 26, 2008 2:02 AM ET Quote Report Abuse

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Hi all... we just finished our 2008 Media Kit and I would love some feedback if anyone has the time to have a look.

Check it out at http://www.adtoll.com/media/adtoll_media_kit.pdf

-------------------------

Regards
Dan Rucci
Managing Director
AdToll - "Your Tollgate to Web Traffic"
http://www.adtoll.com

- 75% publisher commissions
- Rewarding affiliate program
- Fixed Price Sponsored ads
- Run of Network PPC based ads

CraigL

posts: 9051

Jan 26, 2008 2:23 PM ET Quote Report Abuse

Points: 0 Vote

Hi Dan :-) It looks really great in terms of layout! I`d suggest a copyeditor to proof the grammatical and syntax errors, but it`s easy to read and makes the point. Easy to read, and puts a lot of information into the document.

SmallBusinessPRExpert

posts: 149

Jan 26, 2008 7:40 PM ET Quote Report Abuse

Points: 0 Vote

Hi,

What do you want to accomplish with this media kit? Right now it looks more like a sales kit. A traditional PR media kit should be easier to read, easier to pick through the information and typically consists of :

most recent press release (the news)
company backgrounder
Owner/founder/CEO bio
Company/product fact sheet
Tipsheets
Copies of past media accomplished
etc.

I like what you`re trying to accomplish but remember that journalists don`t have a lot of time so whatever you deliver to them to present your business should be fast to read and easy for them to find exactly what they`re looking for (typically a press release) immediately. I think you can use a similar format but give them the option to click on and go directly to parts of the press kit that interest them.

Best,

Jennifer

danadtoll

posts: 5

Jan 26, 2008 7:53 PM ET Quote Report Abuse

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Thanks guys... yes in a sense it is kind of a sales kit and media kit in one so trying to accomplish both within the same kit.

We have already used this kit to present to interested parties and it has been received very well.

-------------------------

Regards
Dan Rucci
Managing Director
AdToll - "Your Tollgate to Web Traffic"
http://www.adtoll.com

- 75% publisher commissions
- Rewarding affiliate program
- Fixed Price Sponsored ads
- Run of Network PPC based ads

PRPro

posts: 441

Jan 27, 2008 10:06 AM ET Quote Report Abuse

Points: 0 Vote

Hi Dan,

I agree with Craig and Jennifer. In order to increase sales and awareness quickly, it may be worth it to take the extra time to create a sales kit and a separate media kit. This way, you can give the targeted audiences you are going after (for different reasons) exactly what they need-fast!

Melanie

-------------------------

Melanie Rembrandt
CEO, Rembrandt Communications®, LLC
Visit www.rembrandtwrites.com for valuable PR tips and SEO copywriting help!
Twitter: @RembrandtWrites

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