I am new to SuN and am part of a start-up product development company. This post is unrelated to my product development company.
I saw an telecommunications commercial where there is a guy in Africa giving shoes away - because his footwear company has chosen to donate a pair of shoes for every one they sell. So an idea for a new business came to me - and it could start small / local. The mission of the consulting company would be to use / leverage charitable, brand-related programs to address business issues and increase consumer perception of brands and support the civic integrity of client companies.
The array of what I would call "humanitary" or "charitable" initiatives is almost endless. So developing the expertise around what charitable / humanitary resources are available in the community would be the first step I think. I think this could be a very valuable expertise. Many companies have these initiatives already in place, but I`m sure they could be improved or more brand-relevant.
I`ve always had a desire to do non-prof work, but I`m also very entrepreneurial and like to make money. So this could almost be a happy medium for me.
Keep in mind this thought came to me about 2 days ago - the very day my company downsized significantly and I lost my job. So I haven`t had a change to put much energy into this thought as I`ve been job searching. What you all think!?