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I think I know what it is.  The firm wrote it specifically to send to their investor database that knows them inside out and so they didn`t really get into details.    Here is the re-write, what do you think?  I will add in about the industry. 

Executive Summary

Ayurveda, the science of longevity used in India for thousands of years, aims at promoting the concept of positive health, natural beauty and long life.  These ayurvedic ingredients have been formulated into an array of herbal products and utilized in the development of ancient beauty enhancing beauty cosmetics for cosmetics, hair care and henna products.  What you will not find is toxins that most other products, even those classified as organic use that in lab studies have been shown to cause long term damage to organs, and the nervous system.  To create a consumer culture that is centered around Ayurvedic and 90-98% organic living is the main goal, while building a global retail/wholesale enterprise.

The Ayurveda Dreams brand, which will be patented for Caterina Fashions & Beauty Incorporated by Classic Creations of India, of personal care products is a beautiful harmony between nature and ultramodern beauty care techniques.  These innovative products will the user’s skin to its own perfect balance and allow them to unmask their true natural beauty.  The Ayurveda Dreams line will initially consist of four anti-wrinkle products, 4 anti acne products, 3 anti-cellulite products, three anti-hair loss products and three gold products.  These will be presented as kits.

Katherine Appello, founder, is dedicated to bringing the Ayurveda Dreams line to its fullest potential.  Ms. Appello will introduce Ayurveda Dreams to the public via a 30 minute DRTV infomercial.  The reason being that television is the most powerful medium in the history of communications.  With incredible potential to reach millions of viewers, direct response TV can take new products… directly into the consumer’s home working closely with Infoworx and taking advantage of their turnkey package that handles every aspect of fulfillment.  From this we will build to add new ayurveda products, 90%-98% organic fashion and beauty, including our own line.  In addition, we can create our own franchise,  purchase a never before in the U.S. ayurveda wellness and spa center franchise that we can expand throughout the U.S., and add wholesale.  The goals is to build a Fortune 500 wholesale and retail business

In addition to Infoworx, Ms. Appello will hire an operations manager.  She has also chosen who will be her assistant and bookkeeper, as well as outside consultants to ensure smooth running of the firm.  She is happy to work very closely with the investor group to benefit from their wisdom and experience.

Revenue would come from product and services sales initially, then franchises, and finally taking the company on the stock market.  What Ms. Appello asks for is $175,000 for the turnkey package and $375,000 for six months operating expenses.  Valuation is $8.9 million the first year from the infomercial and shopping channel alone and Ms. Appello is offering equity/ownership percentage, never to surpass that of Ms. Appello as Chairman/President/CEO.