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Facebook marketing is nothing but to market or spread you brand by using facebook. Let say you have a business of jewelry you can create the facebook page for your brand and than post images regularly and you will some people will like your post or share your post if they get attracted by which you can get more business and audience on the site. 
Facebook marketing means when you advertise your products or business on Facebook by creating Facebook fan page etc.
Facebook Marketing is becoming increasingly popular marketing tool due to the huge growth that Facebook has undertaken in the last few years.
In my personal point of view both have own advantage but keep in mind that in the PPC advertisement is little expensive and gives good result in short time but it is short term solution. Organic way is one of the best and ideal way in online marketing.
As we all know that Facebook is now a days very famous social networking website.. Here you can advertise your website through creating an add or publish your business through creating pages .. By this you get a huge traffic and you should get ranking in search engines..
Facebook is a excellent channel to communicate with your clients. You can communicate special offers, events and competitions. You can consult for tips from them on tips on how to improve your products or services.
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