At the inception of Facebook, the founder and creator Mark Zuckerberg probably had many ideas and principals on his mind that he thought about incorporating. One of the key and perhaps most influential driving forces behind the creation of Facebook was that Mark wanted to create a way for college students to be able to connect in a way that had never been done before. The simple concept of offering an efficient and easy way for students to stay connected to the people and events on their campus is the notion that propelled him to ultimately design what we, the rest of the world, now know as Facebook.
The initial design included only what is known as a "Facebook Profile". This profile was what each individual setup and personalized. It included their name, details about who they were, which part of the world they came from, their email and their picture. This design has since gone through many transformations since then, features have come and gone and it has only in the last couple of years opened up to the entire world. Now, right at 600 million people all over the world use Facebook. With the number of users skyrocketing like it has, Mark and his team noticed the need to create an way that individuals can be connect to an entity that is larger than just one person, such as a business, a band, or a product. What grew out of that need is what we know today as the Facebook Fan Page.
The Facebook Fan page was designed as the premier way to connect something that has a Target Audience with it's Target Audience. When someone connects to a Facebook Fan Page, it is called "Liking", or otherwise known as "Becoming a Fan". As of January 2010, Michael Jackson held the record of the largest number of fans on his Facebook page with a whopping 10,551,163 (stats from nickburcher.com). On the Facebook Fan Page, it can list all the details of the product, service, business or individual you want to promote. You can post pictures and you even have a section called your "Wall" where fans can post their own comments. It is very simple for Facebook users to become an actual fan of your page - all they have to do is click the "Like" button at the top of your page and they are instantly added to the list of raving fans.
All of that being said, the Facebook Fan Page is a powerful marketing tool for many different reasons. Just a few include:
1. Your Fan Base: As people "Like" your page and become fans, they are added to a list that you can directly communicate with on a mass scale. The beauty of a Fan is the choice they made to "Like" your page was of their own free will. They made the decision to be added to the list of fans, and by them doing that they agreed to be able to receive messages from you regarding information directly related to the Fan Page and it's content. This is a very powerful tool for you to implement in your marketing campaigns and ultimately sell your brand.
2. Establishing Your Brand: Want to display the quality of product or service that your customers can expect? Your fan page is the best place to do that. With the ability to upload photos of your products, describe your products or services in detail and communicate directly with your consumer, you are establishing a trusted brand that people can depend and rely on to fill whatever need you seek to fill in their life.
3. Targeted Ads: Facebook has what they call a Pay-Per-Click Advertising Program where you pay to have people come to your site. The concept is you create an ad with a link to your website or fan page, and then they "impress" this ad on the facebook profiles of people within certain criteria you set, and everytime this person clicks on your ad to view your page, you pay whatever you've set you're willing to pay. An example would be setting a daily budget of $5 and then choosing how much per click you're willing to pay. The higher per click you pay, the better position your ad will receive on Facebook. This is an excellent way to drive targeted traffic to your website or Facebook Fan page and begin adding Fans to your list. If you're interested in learning exactly how you can effectively implement Facebook Ads into your business, I strongly suggest checking out Facebook Ads Guide. It is absolutely worth the money and will help get you on the right path to harnessing and maximizing the power of Facebook Advertising.
Hopefully I painted a clear picture of what exactly a Facebook Fan Page is and how it can benefit your business and it's bottom line. For a more in-depth article into how exactly you can use Facebook "Likes" and the internet to benefit your business, check out the article on my blog called "I Can't See You".
If you'd like access to a little known “Copy and Paste” tweak that can send hundreds and even thousands more “Likes” to your Facebook fan page than you're getting right now, simply CLICK HERE.
-Dylan Benton, Founder of HowToGetFacebookFans.net
"Dylan Benton started the HowToGetFacebookFans.net blog to be a resource for small business owners who want to learn how they can effectively use Facebook to grow their business and increase their profit margin."