In my never ending search to add to my portfolio of recession proof businesses, here is one which really hits home as a business owner. What all businesses are forced to do is advertise if they ever hope to survive this recession, never mind thrive in one. Cost effective advertising is critical, and as we all know, what worked yesterday does not assure it will work tomorrow.
When I was in traditional businesses, I spent tens of thousands on every type of advertising there was, from standard Yellow Pages, Newspapers, Magazines, Fliers, Direct Mail, Fax on Demand, Magnetic Signs, Yard Signs, Billboards, Dinner Place Mats, Television, Radio, Auto Dialers, Email, Websites, you name it, I tried it. One thing for sure, you can waste thousands listening to all the advertising sales people out there.
Bottom line, some worked well, some didn't, but the amount of money you waste trying to research what is best for your business by trial and error is not what I recommend anyone do, so listen carefully. Television advertising was the best medium for my businesses, but very expensive at the time. So like everything, you have to see a return on investment, and this includes in all advertising, you don't want to waste money, but everyone knows you have to advertise.
Now we see that email is no longer effective with up to 80% now being blocked by servers, never mind the fact that even if your email does get through, it is hardly read anymore. PPC is also dying, and for good reason, most now understand that organic results are more trusted results, not the fly by night pay per click adsense nonsense advertising which is also very expensive. The only people clicking on adsense ads are your competition or newbies, not customers or prospects unless you are offering something of real value, or so unique there is no competition.
So what is the answer? We know how difficult it is to get your websites on top of search engines, especially lately with Google's Panda and now Penguin changes which are killing off website marketing one by one. Too much junk, too many blogs, reviews, and now SEO is a full time job, or you have to spend thousands for someone else to do it. I just got knocked out of top five where I was for past three years on one of my websites, and now that I have spent weeks trying to figure out what happened, it dawned on me, I went through this with Panda changes on my other sites, no fun, and now Penguin, even worse.
I am now back to basics which worked in the past, and is working better than ever, television, where QVC and Home Shopping Network have made billions, as have countless infomercials over the years. Yes, people still watch TV, but now it is no longer expensive, if you know the secrets that only advertising agencies know. You too can become an expert and advertise your businesses for FREE, if you learn the secrets I now know. Simply put, watch the FREE video presentation to learn how you too can advertise for FREE. Not only can you advertise for FREE, but you can also produce professional custom TV AD spots for local or other online businesses to explode traffic to their business websites. And if they don't have a WebStore yet, check out www.BIG-VALUE-DEPOT.com and get your FREE WebStore.
The bottom line is this, you need to advertise, you need to build traffic to your store or website, you need to do this consistently every week if you ever hope to succeed in your own business venture. Check out www.TV-PROMOTIONS.com to learn more, watch the video and see how easy it is to produce your own custom professional TV Advertising spots where you choose template, content, music, voice overs, and it is as easy as 1-2-3. TV-Advertising will not only explode your business, it will also create an extra income stream as an affiliate which is what everyone is looking for in this collapsed economy.
www.RecessionProof-Business.com
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