Forums: Discussions for entrepreneurs and small business.

I like the site. One thing I would like to see is a small paragraph on your home page that says what you do. You have some appetizing pictures and a nice cookie creator tool, but nothing that even slightly introduces us to exactly what you do. Thanks,

John


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The replies I have received so far have been invaluable.  I can`t thank you enough for taking the time to check out my website and give some honest feedback.

We are currently working on some points brought up more than once including more detail about the building-your-own-cookie process.  It seems I was trying to be "less is more" since I hate reading text when I go to a website myself, but it appears maybe we did "too little". 

Plus we will  post pictures of the packaging (was on our list but hadn`t gotten to it yet), detail more about the "batch size" and exactly what a "batch" is,  have a page devoted to an explanation of the doughs (some folks were concerned that the Brown Sugar Dough was actually made with only brown sugar when it is indeed a standard chocolate chip cookie dough (think Tolhouse - we just can`t call it that) with both white sugar and brown sugar (too much bakery talk I know...sorry about that!)

Anyway, definite improvement is coming.  Your feedback has been just what we needed and I know Nikole from NHG was discussing that when it comes to your own business sometimes it`s hard to see the whole picture and that is exactly what was happening with us.

Your eyes and notes are very  much appreciated.  I`ll let you know how it goes and when the changes get made, maybe I can throw out some free cookies to have you look again!

Thanks again!

When-Dee
owner, Fat Cookie


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When-Dee Morrison
owner, Fat Cookie

http://www.fatcookie.com

Choose Dough. +Add Stuff. "Name It!"

:-) Hey, it`s just fun when there`s a critique like this, someone makes changes, then comes back and asks again! It produces a sense of continuity, and that`s always nice.

Once upon a time in a previous life I was the purchasing manager for CookieTree Bakeries Inc. and I would suggest that you consider checking into getting a kosher certification.  This could greatly expand your market and segway into larger commercial accounts.

Since you are creating custom cookies it might be difficult to define an exact weight per cookie but a base weight per dough type might be beneficial to let potential clients get an idea of how "Fat" your cookies really are.

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