Interesting site! I too had a problem with the "batch," but saw on the
favorites page that they seem to mean 6 cookies. (Seems a bit
expensive, though, for 6 cookies!) Maybe to overcome the apparent price
issue, you should also mention the diameter and thickness of each
cookie? After all, $8 for half a dozen cookies that are 5" in diameter,
and 1/2" thick would be something decent. :-)
What I`d like to change would be the way you build your cookies. On the
main home page, you could easily put about 200 words that explain what
you`re doing, or even just some 1-2-3 graphics "Choose Ingredients,"
"Add to Cart," "Buy Cookies." Something that shows that I`m supposed to
build my own.
Then, directly linked to the Step 1 icon, make your ingredients easier
to find. Here`s what happened to me: I wanted a basic chocolate chip
cookie. First, I don`t use "plain white" or "plain brown" sugar dough,
I use the traditional mixture of the two sugars. You could call that
"Standard Chocolate Chip Cookie Dough."
Then I wanted my mix-ins. At first I didn`t notice the scroll bar, so I
couldn`t find chocolate semi-sweet morsels. When I went to the
`Favorites` I saw you make them, so I went back, found the scroll bar,
THEN put them in.
But the next step was a bear. When I went for nuts, I had to go way the
hell down, and couldn`t easily see them. I chose macadamia. Then I
wanted pecans, and it was even more annoying to do all that careful
scrolling, to make sure I didn`t miss the nuts.
There`s gotta be a better way to categorize the mix-in things. I see no
reason at all why you can`t put your steps on separate pages, with a
"Next..." button. I`m a cook, love to bake, and have a technical view
mixed in. I`ve seen plenty of sites that offer stepped pages, and if
they`re well-done, nobody complains.
I`d think that the "Mix in your Favorite Extras" page could then maybe
use a pick list? Sort of like a pizza topping place, where you run the
list, push a radio button, and press "Done."
This way, you could price out each single mix-in, and keep a running
total on your customer`s cookie as they`re building. So for example,
macadamia nuts are more expensive than walnuts. BTW, can`t I choose
chopped or whole?
I like the concept, and the site looks great. It just wasn`t as easy to
use as I`d want, so I probably wouldn`t go through the whole thing and
actually buy a batch of cookies......yet. :-) But with a bit of
tweaking, I`d have to revise my thinking.