Forums: Discussions for entrepreneurs and small business.

Hello!

Hoping you all can take a look at my website and tell me what you think.  We have a webmaster doing work for us and we all seem to be so deep into this, we`d love to know what some fresh faces think of it.

Thank you so much!

http://www.fatcookie.com




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When-Dee Morrison
owner, Fat Cookie

http://www.fatcookie.com

Choose Dough. +Add Stuff. "Name It!"

Well done! If you serve a good product word of mouth will take care of the rest. Like the concept and presentation.

Two things I would like to see explained

• Batch size: How many cookies to a batch
• Can it be personalized? will it arrive either individually wrapped or in a box with whatever name I create?

also, as an add on you may want to add the option of adding a company`s logo on to those cookies. Come Xmas time I can see small companies using this extra service to thank their best customers.

Best of luck!

I think your site is very nice.  But, where does the name that you choose go?  On the box?

Janie

I love the site (the color palette chosen is great) and I love the idea. It is straight to the point and wonderfully fun!

I found out that each batch contains 6 cookies, but this information should be more visible – you actually never say it per se, but there is a clue on the shipping page information (18 cookies=3 batches).

Wonderful job on the site! Good luck.

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Andre Costa DaCosta Chocolates, LLC www.DaCostaChocolates.com

Nice site. Clean and easy to navigate. I also like th concept of the business.
Photography looks OK for site, lighting looks a little yellow as if shot under
incandesdent bulb lighting. Overall impression of site is very good though.

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Mary Hutchison Design LLC design + strategy + counsel 206.407.3460 info@maryhutchisondesign.com

Love the concept, website looks great. You may have it somewhere on your site already, but I found myself asking…how big are these cookies, and how many do I need for X?

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Inspired artisan chocolates-www.chokolajchocolate.com

I think I got the batch size thing but only because I looked at the Customer Creations page ... it should be more obvious.

Although I have to say ... SPACE INVADER? Who on earth eats a cookie like that??

Love the site and the concept though. The pictures are great. I AM SO HUNGRY NOW.

Interesting site! I too had a problem with the "batch," but saw on the favorites page that they seem to mean 6 cookies. (Seems a bit expensive, though, for 6 cookies!) Maybe to overcome the apparent price issue, you should also mention the diameter and thickness of each cookie? After all, $8 for half a dozen cookies that are 5" in diameter, and 1/2" thick would be something decent. :-)

What I`d like to change would be the way you build your cookies. On the main home page, you could easily put about 200 words that explain what you`re doing, or even just some 1-2-3 graphics "Choose Ingredients," "Add to Cart," "Buy Cookies." Something that shows that I`m supposed to build my own.

Then, directly linked to the Step 1 icon, make your ingredients easier to find. Here`s what happened to me: I wanted a basic chocolate chip cookie. First, I don`t use "plain white" or "plain brown" sugar dough, I use the traditional mixture of the two sugars. You could call that "Standard Chocolate Chip Cookie Dough."

Then I wanted my mix-ins. At first I didn`t notice the scroll bar, so I couldn`t find chocolate semi-sweet morsels. When I went to the `Favorites` I saw you make them, so I went back, found the scroll bar, THEN put them in.

But the next step was a bear. When I went for nuts, I had to go way the hell down, and couldn`t easily see them. I chose macadamia. Then I wanted pecans, and it was even more annoying to do all that careful scrolling, to make sure I didn`t miss the nuts.

There`s gotta be a better way to categorize the mix-in things. I see no reason at all why you can`t put your steps on separate pages, with a "Next..." button. I`m a cook, love to bake, and have a technical view mixed in. I`ve seen plenty of sites that offer stepped pages, and if they`re well-done, nobody complains.

I`d think that the "Mix in your Favorite Extras" page could then maybe use a pick list? Sort of like a pizza topping place, where you run the list, push a radio button, and press "Done."

This way, you could price out each single mix-in, and keep a running total on your customer`s cookie as they`re building. So for example, macadamia nuts are more expensive than walnuts. BTW, can`t I choose chopped or whole?

I like the concept, and the site looks great. It just wasn`t as easy to use as I`d want, so I probably wouldn`t go through the whole thing and actually buy a batch of cookies......yet. :-) But with a bit of tweaking, I`d have to revise my thinking.

Great website! How long have you all been in business?

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Take Care.. I hope you join or group.

Mark