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Recognizing its importance is not enough to make social strategy a reality
Social media marketing has gained its place at the table. eMarketer estimates 80% of companies with at least 100 employees will use social networks for marketing this year, up from nearly three in four last year. By 2012, usage will be even greater, and, in turn, efforts are becoming more sophisticated.

Most companies now recognize a well crafted social media strategy is a vital part of the marketing mix. In fact, a study from Jive Software and Penn, Schoen & Berland found 78% of executives thought a social business strategy was somewhat or very important to the future success of their business.

Read more at http://www.soldlab.com/executives-fail-to-focus/

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Best regards, Maria Kim Executive Director of SOLDLAB http://www.soldlab.com/

this couldn't be more true - the old marketing tricks aren't holding up. everyone needs to implement a social media marketing strategy now if they want to be competitive!

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