1.0 Executive Summary:
As skin care is a sector, especially natural and organic, that continues to grow, I suggest beginning with this area of sales. According to find articles, younger consumers are propeling the development of innovative products and systems of delivery. In addition, familiar brands target baby boomers with updated lines. It seems skin care isn`t just for mom anymore. With the proliferation of demographic-targeted product introductions by manufacturers such as Biore and Chese-borough-Pond`s, teens now sear drug store shelves in search of products that promise to clear skin of blackheads, blemishes and dryness. It`s a trend that retailers say is growing the skin care business in double digits. "Young people are starting to take care of their skin by using strips to clean it, lotions to moisturize it and SPFs to protect skin from the sun," said one regional drug store buyer. Of course, older consumers, are still the main targets for manufacturers.
This firm/warehouse offers brands like Abra, Lagona, J.R. Ligget, ad other brandshat consumers can identify with. The health and beauty category has over 6,000 products, with a number of them being organic, natural and ayurvedic. Later on, we can also wholesale private label brands to shopsters to go even further. There is solid potential with aggressive marketing: website promotion, direct mail and email campaign, penny saver advertising and then later on some radio advertising, as 94% of comsumers are reached through radio advertising.
I estimate that it will take $9,000 for set up, and added consistant 12 months of promotion and advertising. I propose a mark up of 50-60%, so we can run specials frequently and not lose money. I also propose, a split of 50-50 on the profits, or 30-30 and the rest going back into the venture for expansion to offer our own private label products. Profit expected within a six to nine month period of strong P.R. initiated.