Forums: Discussions for entrepreneurs and small business.

1.0 Executive Summary:

 

Until now, creating an e-retailing business required a tremendous amount of upfront costs for the individual. Thanks to an established e-commerce firm, established in April 2004, and featured in Forbes, C-Net News, E-commerce Times, and Revenue magazine, budding Web entrepreneurs or seasoned e-retailing pros can sell any of the 700,000 items from their warehouse, with their taking care of inventory management, customer service and order fulfillment.  There is simply no easier way to start and run a new E-Commerce business. This established e-commerce firm is the only all in one solution that gives you total customizability in terms of price, products and look and feel. For $329 a year, we have unlimited profit potential! In addition to unlimited upside with this business, your risk, as an investor is virtually zero. They handle the fraud protection, product delivery and shipping charges, hosting of your storefront, customer service and much more. They handle all the hard parts, we market the store and you own your customers for life. We run our storefront under our own Website address, which you own.  It is the ideal solution for Webmasters to add a targeted storefront to existing Websites without ever having to deal with inventory, payment systems or customer service. It’s easy for Webmasters to copy the look and feel of their existing Website or blog into your storefront. Pick targeted products from the 700,000 in stock products in the virtual warehouse to customize your store to target your own Web visitors. Their Drop Ship Services now makes it easier for their retailers to sell products on sites such as eBay, Yahoo stores, Overstock, and MSN shopping. We choose a product from their virtual warehouse, sell it on any online auction or store, place an order through Drop Ship Services, and they`ll take care of the rest. It`s all included with their current subscription.  For another $120 a year, we can add more stores and products.  The initial products allowed are 1,000 per store.  In addition, they have an affiliate program with the following and much more. For one, they do not use cookies. According to Revenue Magazine, up to 40% of affiliate sales are currently not being credited to the vendor. That`s because they are being stolen or deleted. They does not use cookies.  Sales are your sales every time.  In addition, YOU control YOUR conversions. Now you don`t have to count on the retailer to convert, you can do your own converting. You can test what`s working and what`s not and improve your sales ratio. These are just two of the features.  Payments are made monthly via paypal and immediately upon my receiving payments, I would send you yours also using paypal. 

 

 

As skin care is a sector, especially natural and organic, that continues to grow, I suggest beginning with this area of sales.  According to find articles, younger consumers are propeling the development of innovative products and systems of delivery.  In addition, familiar brands target baby boomers with updated lines.  It seems skin care isn`t just for mom anymore. With the proliferation of demographic-targeted product introductions by manufacturers such as Biore and Chese-borough-Pond`s, teens now sear drug store shelves in search of products that promise to clear skin of blackheads, blemishes and dryness. It`s a trend that retailers say is growing the skin care business in double digits.  "Young people are starting to take care of their skin by using strips to clean it, lotions to moisturize it and SPFs to protect skin from the sun," said one regional drug store buyer. Of course, older consumers, are still the main targets for manufacturers.

This firm/warehouse offers brands like Abra, Lagona, J.R. Ligget, ad other brandshat consumers can identify with.  The health and beauty category has over 6,000 products, with a number of them being organic, natural and ayurvedic.  Later on, we can also wholesale private label brands to shopsters to go even further.  There is solid potential with aggressive marketing:  website promotion, direct mail and email campaign, penny saver advertising and then later on some radio advertising, as 94% of comsumers are reached through radio advertising.

I estimate that it will take $9,000 for set up, and added consistant 12 months of promotion and advertising.   I propose a mark up of 50-60%, so we can run specials frequently and not lose money.  I also propose, a split of 50-50 on the profits, or 30-30 and the rest going back into the venture for expansion to offer our own private label products.  Profit expected within a six to nine month period of strong P.R. initiated.

WAY too long for an executive summary. It should be no more than 2-300 words, or 2 paragraphs. The above is 742 words, not including the title!!

Executive Summary: A nontechnical summary statement designed to provide a quick overview of the full-length report on which it is based.
www.cdc.gov/tobacco/evaluation_manual/glossary.html

You first need to make a plan of your business`s objectives, then condense it into a one page summary. When you condense your plan make sure you include

• Your company`s mission or vision
• Brief bios of your team
• What problem are you solving? What is your solution?
• How is your solution differentiated from your competitors?
• What is your sustainable unfair advantage?
• How do you propose investing your capital?
• What milestones do you plan on reaching with this capital?
• List of professional references

The Summary you propose reads more like an advertisement, you should tailor your summary to your objective no doubt, but keep in mind that the essence should be the concept of the business, not a disguised form of propaganda.

Okay.  This venture will run itself, I don`t need a team, as the firm will manage everything for me.  The only need will be a bookkeeper and p/t assistant.  I will put that in and follow recommendations.  Thank You.

Is this beter?  Thanks.

My vision for Elegante Gifts etc… is to be the largest gift retailer in North America and as is possible globally, including Ayurvedic and Natural products.  Most of the aspects of the business are taken care of by the turnkey venue and firm I have selected.  I am a former educator, quite fluent in Italian and Spanish, with a B.A. in Media and Communications, as well as graduate courses in linguistics, a network of reliable consulting resources to call on as I require, such as SEEDCO, Start Up Nation, OSI, Manhattan Financial Planning and others,.   Until now, creating an e-retailing business required a tremendous amount of upfront costs for the individual. Thanks to an established e-commerce firm, established in April 2004, and featured in Forbes, C-Net News, E-commerce Times, and Revenue magazine, that’s no longer the case.  In addition, the prices, specials, coupons that can be issued regularly for different offers, branded emails, cross promotions, and non-cookie affiliate program will all be of great benefit to the investor in solid ROI as full partner, myself with a secondary income stream, our abilities to then add private label Fir trade, and organic products that we would wholesale to the venue, and clients who will find quality products, as well as ways to save on a regular basis. 

 

I will invest part of any earnings outside of this venture, including what I earn as a college assistant, and holistic healer, including sales of original CDs I record.  In addition, I propose we put part of the revenue back into the venture and split the remaining 50% between us.  Marketing would mainly be website promotion, penny saver and related advertising, direct mail, email campaigns, word of mouth, promotions, specials, coupons, and radio advertising down the line, as that accounts for 94% of middle income consumer base.  Milestones will be as follows:  1. complete set up of store, 2. first sales producing revenue from our promotional efforts, as well as the promotional efforts of the venue itself and affiliates. 

 

My partner and I would own the store; they pay out monthly to one paypal account (I am setting one up for this venture) and I would immediately send your percentage, whatever we finally agree upon to you via paypal.  The amount of $9,000 will cover set up of the site, and P.R./Advertising for a year (not including radio).

 

 

394 words. It has to really get down to below 300.

What information would you consider to be best left out?  I want them to get a clear picture, so I am still a bit uncertain what to remove.  I really appreciate the feedback.

Sometimes is easier to follow a model or sample, here is one that is relatively simple but accomplishes what is needed from a summary. Maybe you want to model your`s after that one.

Take your above and turn it into an outline. Most of us are more comfortable working with outlines initially, than writing expanded copy. Among the things you can leave out are any or all personal opinions, personal references, and judgements.

Examples:

1. My vision for Elegante Gifts etc… is to be the largest gift retailer in North America and as is possible globally, including Ayurvedic and Natural products.
2. I will invest part of any earnings outside of this venture, including what I earn as a college assistant, and holistic healer, including sales of original CDs I record.

And so forth and so on. This is a letter to someone, not an Executive Summary. Think bullet points, outline headings, and 1-sentence summaries of each outline heading. :-)