Forums: Discussions for entrepreneurs and small business.

1.0  Executive Summary:

 

Caterina Fashions & Beauty Is Committed to and believes in certain points, which is the reason for the Ayurveda Dreams line, which the skin and hair care will be patented for us, other organic lines to follow, and the acquisition of one or several VLCC Ayurveda Wellness Center frachises.

 

·                            A healthier and health educated citizenship means a healthy and more productive workforce and citizenship.

·                            Research has shown that many, even so called natural and even some organic products have ingredients that can cause great long term damage with continued use.

·                            Prevention is less costly to employers, saving an average of just over $200 per employee.

·                           Knowing the above and the dangers of pharmaceuticals, we must steer citizens to a much healthier life and lifestyle.  Ayurveda I believe is the way to do it.

 

The firm will through its’ products and the wellness centers reach out to offer low cost, non toxic quality beauty products, and wellness packages to individuals, companies and unions.  We will seek to also further promote this by working with other programs and through philanthropy to make this accessible to as many people as possible while still maintaining a solid profit.

 

The firm seeks funding in the ballpark of $1,600,000 to cover us for two years.  Exit strategies include Public Offering, Sale of Parts of the Company, and Franchising, besides the VLCC franchise, India.

What are asking someone to do with your summary? It is well written. What have you accomplished with self owned venture?

Okay, here is a response.  If I were an investor, I would not invest anything based on this summary.  Did you say you got someone to write this for you?  A professional?  There are spelling and grammar errors!  Get them to fix those, at the least.

I`m confused about how Caterina Fashions and Beauty is connected to Ayerveda Wellness Center.  Is that something you plan to start, or something that already exists?  And if it exists already, how exactly are you wanting to incorporate it with your company?

You mention research that has shown that certain ingredients are harmful.  Do you have that research available as an attachment to your business plan? 

What background do you have to show that you know what you`re talking about when it comes to the health impact of various products?

After reading this several times, I`m starting to see the vision behind this (it was obscured by the bad writing).  If you really believe in helping people get healthier through using these organic products and visiting the wellness center, then you can probably make it happen.

However, since you are having trouble getting any investors, I would suggest that you start by selling information.  If wellness and organic products are topics you know a lot about, write some articles and booklets on it.  You might check out www.sitesell.com for a good support system as you get started.  They cater to people who want to provide information and make money on the Internet.

I will try to check this thread again in a few days, so if you have questions about what I`ve said, post them.


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I have to agree with the above, it is very poorly written and the majority of it is more or less unreadable.

There are many inconsistencies.... you state that employers will save an average of $200 per employee but then go on to say that you will be reaching out to offer low cost/ toxicity beauty products. How do beauty products cost employers $200 per employee (I assume per year)? I certainly didnt see a $4m line against cosmetics in the last P&L I looked at for my employers.


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I wouldn`t use the term "ballpark" to estimate your initial startup costs.  This relays to the investors a lack of costs research on your part."The firm seeks funding in the ballpark of $1,600,000 to cover us for two years."

What you are relaying here is: "We are going to use the investor`s money for two years and if it doesn`t work, we`ll fold and have no loss."

In my opinion business plans should not be written in first person.  "Ayurveda I believe is the way to do it."

You are expressing your `feelings` in the plan.  Investors do not want `feelings`, but rather the numbers, payback, financials, team, and market, competition, etc.

Replace the "we, us, I" with the name of the Company or Brand.

 

Just my 6 cents.

 

Dale

 

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Hi Katherine

I am an angel investor and look at a lot of plans from businesses. There is a fine line between promoting and over-selling your story. However, before you do anything the story needs to be simple and well thought out. Often the best plans are the ones where the investor "gets it" and "sees the market" on the first showing. Then once you have their attention, follow up with patent protections and finer details.

To me, and this is more a personal opinion, never talk about exit strategies in your first pitch. Rather reword it in a growth orientation - ie. Planned IPO in 2-3 yrs. Gives a feeling of development rather than exit.

Raising capital is a staged process whether you are starting out or raising funds for IPO`s. So set the scene, make the message succinct, and lure them in for more details. Also be exact on the amount of money required as it illustrates sound business planning.

Hope this helps.

Stuart

www.jekm.com

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