Hi - thanks so much for the question and interest. www.exinthecity.com is designed primarily for women. The goal is to provide resources, inspiration and community to women who are dealing with the emotional impact of a divorce or breakup. The site tries to describe the stages of "ex" - exile, express,exorcise, explore and exhale to roughly map to the stages of dying - denial, anger, why me, bargaining and acceptance. The goal of the site is to provide content that gives a woman some perspective of the journey and encourage her to make the best, the learn the most from each stage. A lot of the focus over the 3 years I have been running the site has shifted to EXplore and sEXy ex - with the EX Rated City guides in particular really a key offering on the site. So how do I make money? I don`t. I have paid for the site development and payment to writers from my own funds. My hope was always to develop enough readers in this very important and growing demographic and to develop an advertising or affiliate model for making some commissions, or developing a product association site. I work full time and I just haven`t been able to justify the next step but hope that I can do that very soon. I do have someone I have hired to do some call downs to potential advertisers/affiliates, and right now one of my personal goals is to increase relevant content, perhaps add some blogs to the site - EXperts in finance, counselling, shoes :-) for women. I am open to ideas to take the site from EX to EXtraordinary - and give me enough income to make this passion my livelihood.
I think its a great brand and that traffic to the website from a strong community holds the key to success. Do you agree?
Thanks for any suggestions.
Editor and Founder
Ex In The City
Empowering Women to Move from EX to EXtraordinary!