Here is an approach has served me well for about 38 years.
Rather than trying to guess what the customer will pay and for which services....
Rather than randomly assuming you need to drop your prices....
ASK them what they want and what they will pay for it.
All kidding aside =0))
With that size market there is PLENTY of business for you.
The magic is in providing THAT specific market with services that are valued by that market.
The best way I know to do that is to call them up and ask them. It goes like this:
"Hi so and so, I`m N23C, and I am starting a concierge service. My intention is to help business owners like you........bla bla bla (whatever you think).
My question for you today is NOT will you buy that service. Instead what I would like to know is what you would pay for that service if you were to buy it."
Iif the answer is $0, then say, "I understand and appreciate you sharing that with me. Tell me, can you think of any tasks (services) you would like to outsource to someone esle? Would you be willing to share them with me? How much would you be willing to pay to have me take care of that?"
Bingo, 20 calls like that and you will now exactly what the market wants and what they are willing to pay for it.
THEN you can decide whether or not you have a real deal.
Hope this helps. Incedently I LOVE the idea of starting with a simple services business. Every multi-millionaire success I know, including me, started that way.
Let me know if I can provide amy more help.
With 38 years of busienss building success behind me I am 100% committed to helping people like you find your perfect business success.
PS - Check out the audio stories I posted today:
That might mean that all you do is sell your services, while you hire a workforce (that shares your values, and your passion for service) to do the work. Or perhaps you hire a sales professional to bring you clients.
Nobody can tell you what your vision is but you. The point is, with the right passion, the right Values, and the right customers you will be successful.