I am starting up a new website and am bootstrapping. Forgive me if this topic comes up a lot (I searched to no avail). Since I am using limited start-up capital I want to give equity to the site-developer and sales guys ( hopefully will only need 2 partners pre-cash flow). Is there any popular way to structure this? Any blue print out there?
I have no idea what percentage of equity to give (I want to maintain control) or caveats to add. I have just started my search and will piece everything together If I have to , but I figured that maybe someone has already done so.
All stories welcomed good or bad.