I agree, Craig. It`s very dangerous to react and change pricing based on what we think is the emotional climate of the moment. You may not be able to undo your change once the market is stabilized.
It`s more important to be sure the perceived value of what you are selling is in sync with your business goals. Even in this economy, there are still people who will be high dollars for various products -- mainly because you`re not going to skimp on certain items that are important to you.