Forums: Discussions for entrepreneurs and small business.

Ruksana,

You're in better position to focus on your existing
clients. If the list isn't really targeted for what you
offer, then you've spent your money rather than
investing your money.

What many do when the pay for these type of services
is to focus on the sales and traffic. It's 9 out of 10 time
they fail to grab those purchased leads and add them
into their funnel by having an offer to capture their name
and email address.

We know as entrepreneurs that people don't often buy
the first time. No. It takes up to 7 to 10 times. That's
why it's so important capture names and emails, then
using email marketing to build your relationship with
them, so that they come to know, like and trust you.

I hope you found value in what I've shared.

Continue to have a great week!

Won't Be Denied,
C.F. Jackson

Hi Ruksana.., the success of email marketing I feel greatly depends on what it is you are selling.  I took a look at your Web site and based on my 15 years of Internet marketing experience your products are perfectly suited for mass mailings. The trick though is to find a way to make your products interesting enough for people to waste an ever so precious click on your email. 

Another avenue to check out would be affiliate marketing.  Yes., you'll give up some profit to the affiliate/reseller taking this path, but marketing costs money whether it's spent on email marketing, affiliate marketing, or online advertising.

If I were in your shoes, knowing your product, I'd figure out who my typical buyer is and find out where they hang out online and do some direct marketing there.  I hope you are collecting demographics on each sale you make ??  This information is invaluable.

By the way.., I have two daughter and going to have them check out your site.

HTH.

Phil.