My name is Tom. 15 years ago I set up a service that faxed discount offers to local businesses that signed up as a subscription basis to receive these faxes so they would not be considered junk fax. Each fax had 16 different businesses on it offering various offers or discounts. We sent this out on Mon. Tues. and Friday. I also sent out an extra sheet on Friday that had alternative advertisers like bars bowling alleys and theaters on it. One of the many problems I ran into was even though every business in town gladly signed up to receive the fax. The fax never seemed to make it past the front desk of the secretary and she did not even utilize it. And we were sending it out way to often not to mention there were not enough fax machines out there to spread it or to share it so there was no way for it to grow.
I was thinking of doing something like this only with Email maybe once a month and set it up in multiple cities. I would use a service like constant contact to email everything and control the subscribers and the un-subscribers. I even made up a simple web site to do a trial run. WWW.Localeoffers.com.
I was speaking with a local advertising company that has a snail mail approach with coupons and a web site to back them up. He told me horror stories of when he tried doing the same thing and it failed after 2 years of effort.
I have had favorable response to the idea from advertisers just running the concept past them. But I would like to find someone that is doing the same thing so I can eliminate costly mistakes the first time.
Any ideas or comments would be appreaciated!